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Online Marketing Advice

Which of These New WordPress Themes is Right For Your Audience?

Is your website’s design the right fit for the audience you want to attract? I urge you to do more than simply nod and say “yes.” Really think about it. Who are the people who make up your audience? What are their worldviews? And what specific design elements will allow your visitors to have a

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Follow This Superstar’s 7-Step Example to Dominate Your Industry

I woke up like this. I woke up like this. Flawless. After listening to “Flawless” five times, Evette went to the mirror, and told herself the lyrics in the Beyoncé song were true. She believed it. She internalized it. She embodied it. Ready to dominate, Evette strutted over to her computer to fire off a

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Why You Must Not Ignore The Call to Adventure

The following is an excerpt from Chris Guillebeau’s new book, The Happiness of Pursuit: Finding the Quest That Will Bring Purpose to Your Life. In ancient myths, most quests were ones of discovery or confrontation. A kingdom was under siege, so it required defending. A minotaur in a faraway land guarded a magic chalice, and

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5 Ways Listening to Community Data Can Expand Your Content Marketing Strategy

When talking about content marketing, discussions often focus on decisions about topics, headlines, platforms, and distribution. But how much do you consider the data that supports these decisions? I’m not talking about demographics, like age, gender, or location — although those matter, too. Rather, I’m talking about the answers behind qualitative questions: Who are your

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