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How to Crowd-Publish Your Content Without Asking for Money

If you read the headline, “Portland Entrepreneur Raises $13 Million by Enticing 62,000 People to Buy His Cooler,” which part fascinates you? How about, “7,000 Hungry Folks Raise $55,000 for Potato Salad Project?” I imagine, if you’re anything like the majority, those large amounts of money stand out. After all, $13 million is a gigantic

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Three Misconceptions About Modern SEO That Confuse Content Marketers

What’s the reality of search engine optimization after the Google Hummingbird update? Can someone destroy your business with negative SEO? Did Google kill the concept of AuthorRank when it eliminated the Authorship initiative? For these types of questions, there’s no better person to ask than Danny Sullivan, founder of Search Engine Land and Marketing Land,

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A Brief Guide to Fixing Your Old, Neglected, and Broken Content

One of the first steps to creating adaptive content is becoming aware of the content you already have. This is why we encourage you to audit your site. But before you dive into a full-blown comprehensive content audit, it might be possible to make your job a little easier by first dealing with all of

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Here’s How to Answer the Most Important Question in Life (and Make a Living from It)

Why bother? Each and every morning you and I both wake up and ask ourselves that question. Some mornings we don’t even think about the question, but answer it deliberately by jumping out of bed and bolting for the office. In these cases, we bother because we care deeply about what we do. We feel

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