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How to Effectively Use LinkedIn Sponsored Updates

AJ Wilcox, one of the superstar Missing Link LinkedIn group members (and a LinkedIn ads expert), shares a case study you’ll want to emulate to get the most out of Sponsored Updates on LinkedIn. Get this, AJ took his target goal from 600,000 prospects all the way to 2.1 million in just a few steps.


Email Newsletters vs. Content Notifications: A Head-to-Head Comparison

Remember when email newsletters were the latest, greatest thing in online marketing? Remember when you could add a form to your sidebar that simply said, “Sign up to receive my newsletter” and people would join your list in droves? Unfortunately, those days are over. In today’s overcrowded online market, getting email subscribers is a lot


How to Develop a Six-Figure Side Gig

In this episode of Youpreneur.FM, host Chris Ducker sits down and talks with Dr. Mark Costes as they dive into how he came from being a burned-out entrepreneur to sharing the struggles and strategies he’s come across while growing his six-figure side gig. There comes a time in the journey of many entrepreneurs when they


3 Things Your Audience Wants You to Know about Useful Content

Publishing useful content is the backbone of any content marketing strategy. But what does it mean to be useful? Useful content boils down to three things: education, entertainment, and inspiration. And if you can combine all three … you have a winner. Sometimes, though, you don’t need to entertain. You just need to educate. That’s