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Darren Rowse on the Intersection of Blogging and Digital Commerce

We know about the power of content marketing to build audiences, inform what products and services to develop, and ultimately connect the two together. And whether you call it blogging or not, text remains a cornerstone of the online content mix. Darren Rowse is one of Brian Clark’s favorite people. Darren has been an inspiration

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A Productive, 3-Step Path to Follow When an Editor Rejects Your Writing

When a publication does not want to publish your writing, what is the best way to proceed? This week on Editor-in-Chief, you’ll learn a productive way to take action after an editor rejects your writing. Here is yet another way to become the Editor-in-Chief of the content you produce.

All Great Writing Boils Down to These 4 Emotional Appeals

Great writers write to the emotions of their readers. And they focus on just four emotional appeals. The appeal is the reason you give the reader to read, subscribe, donate, share, or buy. And the appeal is almost always expressed in the headline. John Caples, in his book Tested Advertising Methods (a must-read for any

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5 Ways a Penalty Can Dramatically Improve Your Call To Action

One of the best ways to ruin a truly great sales letter is to not ask for action. The second best way is to include a call to action without a penalty. Indeed, not all calls to action are the same, but a strong call to action is typically: singular visible promising clear about what

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