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Against Attention: The Pre-Thanksgiving Manifesto

Attention is not a fixed resource. Thank goodness. This means the little guy and gal can rise above the crowded skyline. Just because Seth Godin has 400 million eyeballs, it doesn’t mean you can’t capture some of those eyeballs, too … Doesn’t mean you can’t attract some of that interest and loyalty. We all start at the

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Jay Baer on “Generosity Marketing” and the Power of Business Podcasting

You’d expect a guy who’s started five multi-million dollar businesses from scratch to know a thing about marketing that works. And then, of course, he’d write the book on it. In this case, the guy is Jay Baer, and the book is Youtility, a guide so useful for effective marketing it’s becoming a franchise unto

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Why Too Much Emotional Appeal in Your Copy Can Harm Your Credibility

Let’s be clear: You need emotional appeal in your writing. Compelling stories keep readers on your website, and since you must discover their worldviews and understand their experiences so that you can serve them better, you’ll naturally learn about their emotional states. But when you communicate with your audience, you need to strike the right

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The ABCs of Landing Pages That Work [Infographic]

Landing pages are bread and butter. Landing pages never stutter. Landing pages are rhyme and reason. Landing pages stay in season. See what I did there? Rhymes help make learning fun and easy. And when you want to make a living as a blogger, learning how to create landing pages that convert is a smart

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