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Online Marketing Advice

Which Email Marketing Strategy Should You Choose: Full Meal or Just the Aroma?

Let’s say you’re at Alfredo’s. Alfredo’s is your favorite Italian restaurant and you’ve been yearning all week for this lasagna. You sit down, chomp a mouthful, then another mouthful. The flavors explode in your mouth. Then Alfredo steps in and takes the plate away before you get the third bite in. It’s enough to make

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The Complete Flake’s Guide To Getting Things Done

So if you clicked through to read this post, I’m going to make a couple of educated guesses about you. Maybe you’re smart and motivated and passionate. With all kinds of cool things you’d like to get done. But somehow when it comes to doing them, you just . . . don’t. Maybe you’re great

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How to Win Friends and Influence People (While Sharing Social Content)

More than 70 years ago, the American writer and lecturer Dale Carnegie published a transcendent book on people skills entitled “How to Win Friends and Influence People.” To this day, Mr. Carnegie’s many nuggets of wisdom ring largely true, because more than anything else they speak to human nature, which for better or worse seems

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The 14 Keys to Writing Advertorials That Sell

Advertorials are native ads with a single purpose: getting specific action from the reader. This could be donating to a cause, downloading a PDF, subscribing to an email newsletter, visiting a store, or buying a product. An effective advertorial grips the reader and leads her to the logical conclusion — pointing her, in very specific

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