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Online Marketing Advice

Beyond Niches: Tap Into This Psychological Driver to Create the Ultimate Message

The number of blog posts published every day is absurd. Let’s just say it exceeds the population of the four largest countries in the world and be done with it. Maybe that’s true and maybe it isn’t. The point is — and we all know it — the volume of written content online is overwhelming.

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Case Study: How One Veteran’s Podcast Built a Million-Dollar Business

After spending many years in traditional career fields — including real estate, finance, and eight years as an Army Officer — John Lee Dumas still felt unfulfilled. He couldn’t shake the feeling that his real calling was still out there — that there must be a way for him to feel excited to go to

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5 Subtle Writing Strategies That Drive Email Signups

Email subscribers are your protection from Google. Even Brian Clark agrees with me on that one. Your email list is a group of readers who have chosen to get information from you. They want to hear from you, and you want a large email list that is full of potential clients or customers. But how

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No Blog Traffic? Here’s a Simple Strategy to Seduce Readers and Win Clients

You sit down at your desk. You start your computer. You check Google Analytics and your email provider dashboard. A deep sigh escapes from your soul. Why is your number of email subscribers still so low? Why aren’t readers flocking to your blog? And when will those business inquiries finally arrive? We all know that

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