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Online Marketing Advice

The Simple Flaw People Forget When Trying to Grow a Business

Admit it. You want large-scale adoption, don’t you? You want a lot of people to love you, to buy your products, to read your blog, and to follow you on social media. Fair enough, that’s what we all want. But you’re missing something essential. People won’t ever know you, hear from you, understand you, follow

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Are You Really a Writer … Or Just a Copyist?

There is a terminology problem plaguing the content community. It’s confusing marketers, it’s misleading clients, and it’s causing an identity crisis among content creators everywhere. It seems that no one really knows what it means to be a writer. And Merriam-Webster isn’t much help when it comes to defining this person. A “writer is someone

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12 Examples of Native Ads (And Why They Work)

Despite all the hype, native advertising remains a fuzzy concept for most marketers. According to our 2014 status report: 49 percent of respondents don’t know what native advertising is 24 percent are hardly familiar with it Another 24 percent are somewhat familiar Only 3 percent are very knowledgeable So, given the lack of awareness (and

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Removing Blog Comments: The View So Far

Shockwaves. That’s what this post by Sonia Simone sent through the Copyblogger community. The post, you’ll recall, announced our decision to remove blog comments and gave the reasoning for why we decided to do so — reasoning that some accepted at face value, others parsed for hidden meaning, and the rest ignored before ZOMG’ing to

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