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Online Marketing Advice

7 Ways to Simplify Complex Content While Maintaining Sophistication and Nuance

So, you’re full of information and have a dramatic story for your audience? Good. But here’s the harsh truth: every bit of knowledge in the whole world is completely meaningless if you don’t do this one thing. Before I spill the secret, let me tell you what it’s not … It’s not about having the

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Get the WordPress Theme That Gives You an Unfair Business Advantage

So … how did you sell out all 400+ tickets three months before the event even started? What was your content marketing strategy? This is the question a friendly reporter asked me during the opening night party for Authority Intensive 2014. “That’s a great question,” I said, stalling. Truth was, I didn’t know exactly how

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How to Market Your Freelance Business Without Feeling Like an Impostor

You’ve felt it, haven’t you? That sick feeling clawing at your stomach every time you think about marketing your freelance business. You’re worried you won’t be able to convince prospective clients you’re the right person for the job — that you’re the answer to their problems. You may still feel like an impostor even if

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Beyond Niches: Tap Into This Psychological Driver to Create the Ultimate Message

The number of blog posts published every day is absurd. Let’s just say it exceeds the population of the four largest countries in the world and be done with it. Maybe that’s true and maybe it isn’t. The point is — and we all know it — the volume of written content online is overwhelming.

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