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Online Marketing Advice

The Surprising Spooky Secret to Enduring Success Habits

Are you addicted to productivity advice? I was, for a long time. I bought every system, book, and blueprint out there. I had a very spiffy David Allen-inspired GTD process that was only 642 steps long and took a mere 3 hours a day to implement (during which time I wasn’t actually, you know, getting

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The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic]

Think about it. Apple. Dos Equis. Old Spice. Procter & Gamble. Ram Trucks. Jack Link’s Beef Jerky. GEICO. GoDaddy. At some point, all these companies told compelling stories that grabbed our attention — and held it. Not just for thirty seconds, but longer. And as they repeated their stories over and over again, they got under our skin. Through simple stories,

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Focus on These 4 Steps to Harness the Addictive Power of Email (And Turn Your Traffic Into Business)

Are you working your butt off to run your business? But feeling you’re not making enough progress? You’re building a social following, slaving over weekly blog posts, and managing a heavy client load. Perhaps you’d also love to develop digital products or write a book. But it’s difficult to find the time when you juggle

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The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy [Free Poster]

So, you’ve written a piece of sales copy. Congratulations — that’s no small feat. But, before you celebrate, there’s just one issue: Now what? After all, as I’m sure you’ve heard before: “There is no such thing as great writing. Only great rewriting.” And why is “great rewriting” important? One reason: the bottom line. Will

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