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How to Use Envy (Ethically) in Your Sales Copy

Using envy is a powerful copywriting technique to help your customer find the motivation to accept your offer. But some marketers have overused and abused this approach (pictures of ridiculous speedboats, anyone?) Don’t be put off, not only can you use envy to make your copy more persuasive, you owe it to your customer to


Staying Grounded on the Road to Success: A Conversation with JB Glossinger

Success certainly doesn’t have to make you crazy, unhappy, or selfish. But sometimes it does play out that way. I don’t know much about being a millionaire, but I’ll bet I’d be darling at it. – Dorothy Parker There are plenty of advantages to material success. But it’s smart to keep your focus on the


How to Fully Engage Your Readers’ Brains with Images

This is an ode to your visual cortex. It’s a little unsung hero that sits, unassuming, at the back of your brain. It’s small — almost hidden — but it dominates your senses and creates the world around you. And it’s hungry. You see, your visual cortex is fast. It processes visual information faster than


The Greatest Storytelling Guide This Side of Saturn

Marketers are agog over stories. For good reason … A story lifts a person out of her ordinary world … and stories take her on a journey that ultimately leads to a vision of herself as a better version of herself. This is marketing that educates your audience through the storytelling arc. And one way