by James Chartrand
Have you ever asked yourself if you should be branding yourself or branding your business? You’re not alone. It’s a hot topic these days, and one worth thinking over.
Anyone can open a business on the Internet. The little guy has a chance. The individual can make it big. New businesses are cropping up left, right, and center.
People are feeling good these days, too. They have a shot at being someone special with their name in the lights and their work in demand. For professionals, opportunities are wide open. It’s the time to shine.
But professionals have a problem… all their assets are in their brains. When they go to bed at night, they bring their assets with them.
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by Sonia Simone
One of the underlying themes from last weekend’s SOBCon was putting more you into your work. There are literally hundreds of millions of blogs out there, with more starting every day. In a sea of competition, you’ve got to capitalize on what makes you unlike anyone else.
Your unique point of view. Your writing style. Your own individual, personal stories and the way they shape your message.
There’s just one problem with all of that. It’s terrifying.
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by Brian Clark
Absolutely. In fact, I know a freelance writer who makes over $300,000 a year from writing white papers alone.
And I can tell you from personal experience that I launched an entire real estate brokerage firm with a white paper that revealed the inner workings of the MLS. I’ve seen countless other small businesses go from struggling to successful with educational marketing content that not only goes viral… it persuades people to buy.
Mike Stelzner has just released a great free video that reveals how he went from desperate to knee-deep in lucrative new business… all thanks to a single white paper.
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by Brian Clark
The massive pool of blood in my head was pressing precariously against my brain. The doctors marveled that I was alive, much less walking and talking.
They looked and shook their heads in wonder at the MRI results. I politely reminded them I was indeed alive, awake, and actually in the room.
It was three years ago today that they wheeled me in for emergency surgery, and I said goodbye to my wife, not quite three-year-old daughter, and newborn son. I knew that sometimes people don’t wake up from brain surgery, and this might be the last time I saw them.
Wait, let’s back up a bit.
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by James Chartrand
This is my generation, baby. ~The Who
The right words on your website gets you what you want: better sales, more readers or increased credibility. You can achieve all kinds of goals by tweaking to target your online market audience. Be like Robin Hood in an archery contest – think, research, test and hit it dead on, baby.
Here are some good ways to get a head start: Engage in two-way conversational marketing. Tweak your tagline and make it benefit-rich and catchy. Test for the right words that resonate with your buyers and convey emotion.
Is it enough?
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by Brian Clark
What’s the secret to effective affiliate marketing?
It all boils down to engagement.
If you have a page with an affiliate offer that ranks well for searchers in buying mode, that’s pretty high engagement. You need a trusted, authoritative site to pull that off, which means strong content and plenty of links.
But don’t forget that the very same content creates engagement with regular readers first. If you’re building authority sites that attract subscribers, you get more than one shot at affiliate revenue. You profit first with your direct readers who trust you, and then continue to generate revenue over time thanks to strategically-placed cross-links and search traffic.
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