Anyone can write a paragraph, but not everyone knows how to write one that other people want to read.
You’ve seen it:
You open a book, and the whole page is one long block of text.
Each sentence in the paragraph makes exactly the same point, said in a slightly different way, and you wonder why they didn’t just say it once and be done with it.
Ever heard of Charley Hill? He seemed like an average, ordinary guy.
He lived in a mid-sized town with his wife, two children, and a dog. He went to church on Sunday, coached Little League, and drove a pickup truck. He was friendly but quiet, the sort of guy you could walk by on the street without noticing.
But appearances can be deceiving. Charley Hill was one of the most successful farm equipment salesmen in the Midwest. People would travel hundreds of miles to see Charley, even when there were plenty of dealers much closer to home.
I’ve written another piece of extended content, this time for Lateral Action. Rather than sending you over there, I’ll just tell you about it here.
It’s a free 31-page PDF report (don’t worry, it reads fast) called The Lateral Action Guide to Becoming a Creative Entrepreneur. It’s probably the most personal I’ve gotten about my history, but it’s still heavy on actionable, real-life examples.
Here’s what you’ll discover:
This is another addition to our ongoing series of tutorials and case studies on landing pages that work.
Is it hot in here or just me? 
Diana Daffner and her husband want to help people find a renewed sense of joy and connection in their intimate relationships through tantra. Their business, IntimacyRetreats.com, offers couples retreats throughout the year, but realizing not everyone can attend a retreat, they also want to promote their books and media products.
Before you get too impressed, hear this: I did it all in self-defense.
Let me give you some quick background.
I have extreme Tourette’s Syndrome, as Sonia noticed recently. Tourette’s makes people move or vocalize involuntarily and occasionally results in unspeakable awesomeness. My motor tics range from eye blinking to punching myself in the face to even stranger things. My phonic tics range from clearing my throat to hooting and yowling and snarling and slobbering and screaming like the Tasmanian Devil.
Last Friday I was in Atlanta, where I gave a talk on social media marketing at Dan Kennedy’s InfoSUMMIT conference.
I’m something of a fish out of water at a Glazer-Kennedy event. For example, unlike at Blogworld, I’m the only person in a room of 800 who has pink hair.
I wasn’t sure they’d be too receptive to what I had to say, but they surprised me.
