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Online Marketing Advice

Want Copyblogger to Answer Your Specific Business Question? Here’s Your Chance

We see it all the time: questions from people like you who are looking for answers to specific challenges. Questions like: What are the best business models for a hyperlocal site? Do I have the right “Big Idea” for my business? How can I expect a certain content strategy to affect my SEO? Will my

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How to Choose Arresting Images for Your Blog Posts (And Why You Should)

You’ve read the headline. You’re intrigued. “But,” you might be thinking, “Why didn’t you choose a different, more arresting image for this post?” Good question. First, because The Lede is a regular post series, and the graphic that Rafal created for us is a clear visual cue to our audience that a new episode has

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The Simple Truth People Forget When Trying to Grow a Business

You want to grow your business, right? You want downloads of your app, people buying your products, readers on your blog, and evangelists on social media, don’t you? Fair enough, that’s what we all want. But you’re missing something essential. People won’t ever know you, hear from you, understand you, follow you, or engage with

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Are You Really a Writer … Or Just a Copyist?

There is a terminology problem plaguing the content community. It’s confusing marketers, it’s misleading clients, and it’s causing an identity crisis among content creators everywhere. It seems that no one really knows what it means to be a writer. And Merriam-Webster isn’t much help when it comes to defining this person. A “writer is someone

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