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What’s the Difference Between a Professional Writer and a Content Marketer?

I’ve been a writer for a long, long time. I’ve written something every day for around 30 years now. (Okay, I took about a week off when I had a C-section.) I’ve been a content marketer since 2004, even though we didn’t call it that back then. These days, I’m a Chief Content Officer —


The Power of Teamwork and Collaboration

The Pilot launch of The Showrunner Podcasting Course went live on Friday, April 24. On the eve of the launch, weary-eyed but still enthusiastic at 10:30 p.m., The Showrunner hosts, Jerod Morris and Jon Nastor, took a short break from course prep to hop on Skype and share a few thoughts about the power of


The Amazing Copywriting Machine

Join host Robert Bruce for the third episode of Allegorical … A simple story about a man with a billion-dollar idea, and the fatal flaw in his algorithm that he did not foresee …

How Online Courses Accelerate Any Business Model

The online education industry will rake in $107 billion in 2015. And with the sale of Lynda.com to LinkedIn for $1.5 billion, the commercial sector is leading and pulling away from traditional institutions in the “just in time” education market. People want online courses, and they’ll clearly pay for them. And if great content marketing