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Online Marketing Advice

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Should You Really ‘Walk in the Direction of Your Fear?’

We are often told to “walk in the direction of our fears.” But is that really good advice? Is it possible our fears know something we don’t … and that we should listen to them? In this episode of The Lede, the third in the Hero versus Villain series, hosts Jerod Morris and Demian Farnworth

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How to Use Your Fears to Grow Your Business

Today’s guest on Hack the Entrepreneur has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the Fortune 500. His current company — Convince & Convert — is the fifth multi-million dollar company he has started from scratch. Before his move into digital marketing in 1994,

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8 Harsh Truths about Social Media (and 1 Pretty Awesome One)

Saying that the Internet isn’t working for us is like saying the solar system isn’t working for us. It’s our job to learn how it works, and then learn to be smart about working with its nature. In this episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about some lessons she has

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The Ugly Truth About How People Read Online

In this episode of Rough Draft, host Demian Farnworth wants to put some teeth to the things he has been teaching. Some substance behind my claims. He’ll present four research studies you should know about. They’ll help you understand the true state of what it means to write online. But Demian needs to warn you:

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