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Inbox 0: in a bad way. Has your brilliant content still not scored you that dream writing position, lucrative business partnership, or sweet recognition among your peers and target audience? If you think your articles are top-notch, but there’s a lonely tumbleweed blowing through your barren website, it may be because you’re just a writer.
The opening four notes to Beethoven’s Fifth Symphony are the most popular notes in Western music. Dun dun dun dum … They are stormy. Heroic. Disorienting. Short enough to be remembered. Portentous enough to be memorable. Today you’ll find those notes everywhere. In movies, commercials, and songs when the dramatic and foreboding are needed … And we hardly
What do you really know about your prospect? Their age range perhaps? Where they live? What they do for a living? Useful definitely, but not enough to create copy that rouses emotion and compels action. For that we need to take a journey much deeper into the dark recesses of our customers’ minds … Want
