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Deadly Conversion Busters: How to Fix a Horrible Headline

Headlines can make or break your conversions. How do you craft a headline that works every time?

Solve Your Online Proofreading Problems With This Simple Trick

This episode of Rough Draft is for anyone with limited time and limited proofreading skills. Like host Demian Farnworth. There’s a common myth web writers fall for: the idea that proofreading online isn’t nearly as important as writing for print. If you believe that, you would be wrong. Proofreading is essential. So today Demian is

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A New Way to Think About Your Show’s U.S.P.

One of the common threads from the speakers at Authority Rainmaker was the importance of differentiation. In this new episode of The Showrunner, Jerod Morris and Jon Nastor provide a new way to view the unique selling proposition of your show. After opening with a brief discussion about incredible benefits you can gain from taking

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Chris Brogan on the Business of Being Yourself

As cliché as it sounds, some of the best business advice you can get is simply … be who you are. It sounds impractical that in a ruthless world filled with corporations, venture capitalists, and never-ending competition, we’re encouraged to drop our personas and keep things real. From being different, to taking risks, you’ll gain

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