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Online Marketing Advice

The 6-Step Process to Building Better Relationships With a Data-Driven Approach to Outreach

Outreach is the art of connecting with bloggers or authors and building relationships through social media, email, or other online channels. It’s a subject near and dear to my heart. Earlier this year, I spoke about this topic at Authority Intensive, sharing the insights I learned while down in the trenches — building outreach teams

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7 Reasons You’ll Want to Start Your Free Trial of the Rainmaker Platform Today

Last Monday, we publicly launched the Rainmaker Platform. It’s a complete website solution for content marketers and Internet entrepreneurs. With Rainmaker, you can: Create powerful content-driven websites on your own domains. Build membership sites and online training courses. Sell digital products like software, ebooks, and more. Perform sophisticated online lead generation. Optimize your content for

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How to Make Winning Infographics Without Risk

The infographic is the Salvador Dalí of content marketing. By far the most interesting person at the cocktail party. Who can compete with the thin, longhorn mustache decorated with forget-me-nots? The anteater curled at his feet? His closest peer, the video, dozes near the crackling fire … slippered feet propped up, face buried in a

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The Lede: Are You Overlooking This Cornerstone of a Smart Content Strategy?

Yesterday, Brian Clark published a highly anticipated answer to a question that’s been on a lot of entrepreneurial and marketing minds. If you missed it, that question is: Isn’t it time for more power and less hassle from WordPress … without breaking the bank? The answer is yes, of course, and he provides the solution

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