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Writing is scary. Sometimes when we publish something, it makes us feel like our insides are hanging out, for all the world to see. We feel vulnerable. We feel naked. We feel … terrified. But here’s the thing — we have to keep writing, in spite of the fear. If we let fear stop us,
You’re smart. You know you need to be helpful on your blog in order to grow your audience. You share useful tips. You give away free tutorials. But somehow you’re not connecting with your readers. Your blog seems a little quiet. Sure, you’re getting some traffic. But a certain spark is missing. It’s not the
Even as a seasoned writer, I’m not immune to making simple but stupid mistakes. Take the word “jive” for instance … Ever since I was kicking the slats out of my crib, I thought it meant “to agree with, to be in harmony.” But nnnnnnnnoooooo. Jive is a language immortalized by the movie Airplane. The word
Bill was a struggling copywriter with a big idea. He’d spend hours and days laboring over headlines, landing pages, ads, and emails for his few clients, but the results of his work were often not worthy of comment. He’d had enough. One warm Friday night, he decided he would build a machine — a copywriting
