We know about the power of content marketing to build audiences, inform what products and services to develop, and ultimately connect the two together. And whether you call it blogging or not, text remains a cornerstone of the online content mix. Darren Rowse is one of Brian Clark’s favorite people. Darren has been an inspiration
When a publication does not want to publish your writing, what is the best way to proceed? This week on Editor-in-Chief, you’ll learn a productive way to take action after an editor rejects your writing. Here is yet another way to become the Editor-in-Chief of the content you produce.
Great writers write to the emotions of their readers. And they focus on just four emotional appeals. The appeal is the reason you give the reader to read, subscribe, donate, share, or buy. And the appeal is almost always expressed in the headline. John Caples, in his book Tested Advertising Methods (a must-read for any
One of the best ways to ruin a truly great sales letter is to not ask for action. The second best way is to include a call to action without a penalty. Indeed, not all calls to action are the same, but a strong call to action is typically: singular visible promising clear about what