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Online Marketing Advice

4 Simple Steps to Writing a Blog Post That Floods Your Inbox with Inquiries

Are your blog posts helping you win clients? Blogging helps boost your authority, drive relevant traffic, and generate leads. But are your blog posts working for your business? Although business blogging is a longterm strategy, you can employ a few smart tactics to one single post in order to generate meaningful leads. Not just one

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3 Lessons Learned From a Titan of Copywriting

I was on the phone earlier this week with copywriting legend John Carlton and we were ranting about all sorts of topics. (You know, like you do when you’re on the phone with John Carlton.) He made the observation that the next “big thing” in marketing may not be in the areas of whiz-bang technology,

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New Book Excerpt: Keep It Simple, But Not Simplistic

The following is an excerpt from Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, coming this fall from Ann Handley and Wiley Publishing. More about Ann’s new book and some sweet free prizes below. Any fool can make something complicated. It takes a genius to make it simple. ~ Woody Guthrie Business, like

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A Complete Guide to Crawling Inside Your Customer’s Head With Empathy Maps

Jack Ungulate is a strange bird. When he drinks beer, he licks his index and middle finger, swipes the bottle opening, and then pauses, with the bottle raised to his mouth, before turning it upside down. Each time, every time. He also has a routine with his steel-toe boots. The left one must go on first, then

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