Copywriting and Content Marketing Strategies
When you see dozens of copywriting formulas promising “the perfect sales page,” how do you know which ones to trust?
After all, each formula seems to have a successful direct sales superstar behind it, and each one looks like a solid plan. What do you do in the face of these wildly different sales letter styles?
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Dean: Did you know you can use your blog to make money offline?
Blogger: Offline? What is this “offline” you speak of?
Dean: It’s the opposite of “online.”
Blogger: (confused silence)
Dean: You know. Offline. Not on the internet. The real world.
Blogger: (shaking phone) Not only does this stupid phone drop my calls, now it’s translating them into crazy moon language.
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Bloggers have been asking the question “Do long or short headlines work better?” for a long time.
But the answer to the riddle of how to create a headline that pulls in readers doesn’t necessarily lie in subtracting or adding one more word. There’s not a mysterious formula or arcane copywriter’s trick.
The answer is much simpler than that.
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Email is back.
Despite repeated proclamations of its extinction, rumors of the death of email marketing have been greatly exaggerated — especially since email and social media are a powerful combination. You might not reach the average college freshman, but for slightly older types (you know, the ones with the money), email is still the way to go in many lucrative mainstream niches.
You must first, of course, get your emails read. And it all starts with the subject line.
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In order to stop readers in their tracks, capture their attention through every word of your copy, and persuade them to click that “Add to Cart” button without a second thought, you need to master the “headline reading psychology” of your soon-to-be customers.
Once you understand why magnetic headlines pull readers in, you’ll know how to do it for your own sales pages, every time. Follow along with me for the next ninety seconds and I’ll show you exactly how you can turn a casual browser of your sales page into an avid reader, curious to drink in your copy until ultimately hitting the “Buy” button.
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Fresh out of college, I landed a job writing one-page sell sheets for a marketing company for $50 each. On a rare excellent day, I might do as many as two of these.
Soon after, I found a freelance gig that would pay me $300 per article I wrote for an inter-organizational newsletter. I got to interview people for that one. It was more work, but better money.
Eventually, I hooked up with a pretty big industry magazine and was being paid $1300 for 2000-word feature articles. That was the big money.
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