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5 Things Every Copywriter Needs to Know About Their Prospects

What do you really know about your prospect? Their age range perhaps? Where they live? What they do for a living? Useful definitely, but not enough to create copy that rouses emotion and compels action. For that we need to take a journey much deeper into the dark recesses of our customers’ minds … Want

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MyCopyblogger: 14 Free Ebooks and an Updated 20-Part Internet Marketing Course

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Why We Still Need to Write, Even When We’re Scared

Writing is scary. Sometimes when we publish something, it makes us feel like our insides are hanging out, for all the world to see. We feel vulnerable. We feel naked. We feel … terrified. But here’s the thing — we have to keep writing, in spite of the fear. If we let fear stop us,

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5 Ways to Bond with Your Blog’s Audience

You’re smart. You know you need to be helpful on your blog in order to grow your audience. You share useful tips. You give away free tutorials. But somehow you’re not connecting with your readers. Your blog seems a little quiet. Sure, you’re getting some traffic. But a certain spark is missing. It’s not the

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