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5 Steps to Revising Your Content Marketing Strategy to Attract and Retain Future Customers

This is not a how-to post; this is a how-to-think post. What troubles me about the majority of current content creation activities from companies is the sheer lack of strategy and purpose. I see a lot of activities — tweets, posts, articles, infographics, and more — that don’t support a real business goal. Content Marketing

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How to Create Simple Drawings to Clarify Your Ideas and Captivate Your Audience

Struggling to find a stock image for your next blog post? You browse Flickr for ages. You settle on a picture that’s okay. You’d love to hire a professional illustrator, but you don’t have the budget. Not yet. Sometimes you wonder if a better source of images exists. What if you could create your own

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Seth Godin on Stepping Up and Making it Happen

Seth Godin is the author of 17 bestselling books. He’s the founder of email marketing pioneer Yoyodyne, and the charity-driven publishing platform Squidoo. And he’s the selfless dispenser of daily wisdom via the most popular marketing blog on the planet. But if you had to sum Seth up in one word, it might well be

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Adaptive Content: A Trend to Pay Attention to in 2015

Each new year seems to bring with it a new buzz term or two describing a concept that will change how we reach an audience, or how we build and grow a business. Some of these buzz terms pan out and become legitimate, long-term parts of the lexicon because they work and prove important. Others

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