by Cynthia Morris
By Cynthia Morris
Oh, those dreaded ‘F’ words. ‘Finish’, along with ‘focus’ and ‘follow through’ are words that make creative types cringe.
Focus? Why? Living in the land of possibility is so much fun! I have so many great ideas, it’s really impossible to focus on only one.
Follow through? Groan. It’s much easier to entertain new and energizing ideas! I can’t get organized enough to follow through on project ideas.
Finish? Death! If I finish something, then I have to face the reality of whether it’s any good or not – will anyone want my work?
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by Brian Clark
Can you tell a story in exactly 140 characters?
That’s the idea behind the first ever @copyblogger Twitter writing contest.
It should be a great exercise and a lot of fun. Being constrained to exactly 140 characters will spark your creative juices and force you to focus stringently on word choice, sentence structure, and even punctuation.
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by James Chartrand
When you’re a freelance creative, adding value depends on your knowledge, skills, and talent alone. It’s easy to think that creative professionals should brand themselves.
Before you choose that route, ask yourself these questions:
- Do you want to be the only resource for customers?
- Do you want to one day retire and earn passive income?
- Do you want your small business to grow?
In short, do you really want to create a personal branding prison for yourself?
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by Sonia Simone
One of the cornerstones of powerful writing is the use of concrete details that can tell your story for you. I don’t care if you’re writing a sales letter, a blog post or a short story for The New Yorker, you need details.
They have to be vivid.
They have to be compelling.
And they have to matter to your reader.
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by Robert McEvily
I couldn’t believe it was actually happening. I was boarding a flight from cold and rainy JFK Airport to warm and sunny West Palm Beach.
In just a few hours, I’d be having a no-holds-barred business lunch with the one and only Michael Masterson. (In case you don’t know, Michael consults for some of the biggest direct marketing companies in the world and has personally made millions online and off. He’s also the lead instructor of the AWAI Copywriting Course.)
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by Brian Clark
Everything of importance has been said before by somebody who did not discover it. ~Alfred North Whitehead
A great quotation is gold to a perceptive writer. You can instantly boost reader engagement with the right bit of wisdom or wit. And when writing to persuade, you can bolster your arguments by pointing to the words of the well regarded.
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