Steve Rubel had a rather nasty reaction to my free Viral Copy report. It’s obvious he hasn’t actually read it, because if he had, he wouldn’t be able to make the completely wrong-headed assertions that he does. But what I really don’t understand is his intra-day flip-flop on the subject of traffic.
With all the recent buzz surrounding Technorati’s State of the Blogosphere, the Magic Middle, New York Magazine’s A-List love fest, the resulting A-List denial fest, and the latest Google page-rank shuffle, links are on everyone’s minds.
We’ve had it beaten into us – links matter. I suppose if you look closely enough, what’s being said is links are all that matters.
Of course, content is what really matters. Content that gets links, according to the gatekeepers.
So, I’ve written a free 30 page report containing some ideas on how you can satisfy the gatekeepers (or actually, your readers and blogging peers – the people who truly matter). It’s called Viral Copy: Trading Words for Traffic, and beyond being free, it’s also free of affiliate links and product pitches.