You’ve likely heard of the need for a “unique selling proposition” (USP) in order to be successful in business. In…
Archives for April 2006
The Four Horsemen of the Internet Apocalypse
What Owen Wilson’s Pursed Lips Mean to Your Blog
Read This Before You Buy Any Copywriting Resource
Off the Grid
Link Baiting, New York Times Style
Why Emotion Matters
Does the best man always win? Or the best woman, the best product, or the most worthy cause? Last month,…