What a fantastic phenomenon One Thousand Paintings has become in the last 24 hours for the Zürich-based artist Sala. In case you haven’t checked it out yet, Sala is selling 1,000 paintings of the numbers 1-1,000. The selling price of each painting is calculated like this:
- Value = 1000 – number.
- Initial discount: 90%.
- Current discount: 60%.
- The discount will decrease by an absolute 10% for every 100 paintings sold.
- Min. price: $40.
The project launched in February of this year. After several months of incremental sales, Sala had sold 105 paintings as of May 29. Yesterday he hit the tipping point, and as of this writing the tally is 413. Not a bad day and a half, thanks to a flood of viral linkage prompted by a mention in BoingBoing.
When I blogged about this yesterday, one commenter wondered what this had to do with copywriting. The answer is simple.
Just about everything.