It’s no surprise that I think blogging is the biggest thing since, well, the ezine when it comes to effective, low-cost online marketing. While email newsletters are similar in that they use cheap information publishing to concurrently build relationships and authority for small businesses, the ezine can’t match the power of the blog.
Blogs are truly a huge step forward because of their ease, and because of the blogosphere itself. The interlinked conversation, playing out within the larger framework of the social media environment, is the greatest opportunity ever to build a business without spending money on advertising.
Unfortunately, it’s just a basic reality that many existing small businesses and solo professionals have neither the time nor the inclination to blog themselves. And that creates a huge opportunity for savvy bloggers.