Ever see headlines like that one?
I’m betting you have.
Last week I asked for your feedback on the term “tutorial marketing,” because I began to think that it may be just a bit too bland.
I think the consensus ended up being that you feel the same way.
The concept behind tutorial marketing is pretty powerful. By taking a strategic educational approach, you are actually selling more effectively, all while allowing the prospect to feel like they were not actually persuaded at all.
The fact that such content can also be effective link bait makes the methodology even more attractive.
Headlines like the one on this post are essentially talking about the same thing, just dressed up in forbidden clothing. It’s a different approach for a different audience, and that particular pitch actually works well with certain demographics.