Do you know what the secret to viral marketing is?
Have a good weekend.
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Given the horrendous week this has been (don’t ask), I could only get to 5 for now, since providing my rationale for the changes that are made is important, too.
But I think we’ll also likely do this on a regular basis if you find it useful.
So I’m hanging around an Internet forum the other day.
People there are going on about how they “only write for themselves,” and if the reader doesn’t get it “it’s their problem.”
Was I in a creative writing forum? Or maybe over at Robert Bruce’s place?
Nope. It was a “professional” blogging site.
Can a tutorial attract links and traffic, while selling at the same time?
We know that a well-written tutorial that stays strongly focused on benefits to the reader can fly under the “sales-alert” radar and lead to great results. This has been true online and off well before blogging and social media became big.
The same benefits-oriented focus can also cause a tutorial to go viral, just like PDF reports, free ebooks, and white papers have done via email forwards since the beginning of the commercial web.
So let’s look at a time-tested 10-step process to creating an educational marketing tool that generates both buzz and sales.
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