5 Things You Won’t See on Copyblogger in 2007

1. Linkbait. This blog is entirely about creating compelling content. In that regard, I don’t see the point of using the term link bait any longer. You’re either writing exciting stuff or you’re not, and my goal is to see that you are.

2. Web 2.0. A shame really, because I think from a marketing standpoint, Web 2.0 is just starting to get its legs with the mainstream. I reserve the right to break this resolution.

3. Kerfuffle. I made fun of bloggers who employ this obscure word more often than normal people do, and then purposefully used it in my Best of Copyblogger post to see if anyone would notice. Chris did, and thinks I’ve jumped the shark. Silly boy.

4. Jumping the Shark. I hope to not say it nor do it.

5. AdSense. I gave AdSense a shot around here, and I think it sucks and cheapens my blog. It makes me about $200 a month, but I think you’re easily worth more than that (although I’m too lazy to remove it from the archives).

If you have time, share 5 resolutions for your blog in the new year. You know you want to. ;)

Happy New Year everyone!

These Bloggers Rock

I know I said we were done for the year, but it seems rather lame to leave up that “best of Copyblogger” post for a week. It kinda goes against what I preach around here, you know?

There’s been a great meme going around (and growing) that was started by Mack Collier, and brought to my holiday-diminished attention by Seth Godin. And unlike the “5 things” egoism, this meme highlights some fantastic marketing blogs that definitely deserve your attention.

The fact that the meme uses the term “Z-list” is a bummer, because it perpetuates the cut-and-dry ranking system that makes little sense in the blogging arena. The point is that there is an incredible array of valuable voices, and I’m happy that my own increased blogging capacity is going to allow me to focus on more of these other voices in the coming year.

Many of these blogs you’ll recognize if you’ve been reading Copyblogger for a while, like Mike Sansone, Ben Yoskovitz, Roberta Rosenberg, and new buddy Paul McEnany. But the idea is to reprint the whole list, and perhaps add in a few blogs that you read that haven’t yet been mentioned.

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The Best of Copyblogger (According to Time Magazine’s Person of the Year)

That’s you, remember?

Since the Holiday Season is upon us, and we all have better things to do than read blogs, I thought I would go ahead and shut things down for the year. And what better way to go out than with a recap of what you found notable in 2006?

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The Mark Twain Guide to Better Blogging

If there has ever been anyone who had something brilliant to say about almost everything, it would be Mark Twain, the artist formerly known as Samuel Langhorne Clemens. Twain is known for more notable quotes about more topics than you can shake a stick at.

And there’s no doubt in my mind that he would make an excellent blogger. Actually, he’d likely be a blogging guru.

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How to Write for Google

OK, enough with all my silly talk about writing for people first.

Let me tell you what you really want to know… how to write to rank well in Google.

Actually, I’ll just let Google tell you.

Our general advice is: Always focus on the users and not on search engines when developing your optimization strategy. Ask yourself what creates value for your users. Investing in the quality of your content and thereby earning natural backlinks benefits both the users and drives more qualified traffic to your site. … [K]eep in mind that nowadays search engines reward sweat-of-the-brow work on content that bait natural links given by choice.

I’ll elaborate next year. :)

Via Search Engine Land.

Social Media Marketing on Blog Talk Radio

What do you get when you put five marketing-minded bloggers on the air, and let listeners in on the party?

I’m not sure, but we’ll find out tomorrow night.

I’ll be joining in with Scott Baradell of Media Orchard, Click Here’s Cam Beck and Paul Herring who blog at Chaos Scenario, and the irrepressible Paul McEnany of HeeHaw Marketing. We call it the DMZ (Dallas Marketing Zoo) because, um… we all live in Dallas.

But don’t let geography discourage you. We’ll be talking about all sorts of topics relevant to social media marketing, and you’re welcome to join in live. It should be good for a few laughs at a minimum, if only to see which one of us trys to tell the worst joke.

Here are the details:

When: December 18, 2006 at 8:00 p.m. CST
Where: Blog Talk Radio
How to Call In: 646-915-8556