The Death of the Long Copy Sales Letter

If you ever wanted to take a peek at the premise of the Tubetorial business model, you’re in luck. While 2006 was the year online video went big, 2007 will be the year when we all see how it is best utilized for marketing.

“Now wait a minute Brian,” you may be thinking. “Haven’t you repeatedly said that long copy works?”

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Introducing the A*I*D*A Formula for Blogging

  • Attention
  • Interest
  • Desire
  • Action

It’s an advertising formula from way back, and as Tom Chandler points out, it’s the copywriter’s best friend. But what about bloggers?

While some traditional marketers dismiss the AIDA formula as antiquated, I’d say it’s an ideal way of structuring a blog post when you want the reader to take some form of action.

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Speaking of Search Engines…

Lee Odden of the Online Marketing Blog has put together a fantastic resource list of his Must Read Search Marketing Blogs, and has provided an OPML file so you can download all 250 plus feeds into your reader. As much as I love RSS, the thought of that many new feeds at one time gives me the willies, but this is definitely a bookmarkable resource for later perusal.

How to Create Content That Ranks Well in Search Engines

SEO Copywriting 2.0Once upon a time, there was something called SEO copywriting.

These SEO copywriters seemed to have magical word skills that allowed them to place just the right keywords in just the right places and amounts, and even in the densities that were just right for miraculous top rankings. And that’s all you needed… or at least that’s what was (and still is) advertised.

There’s no doubt that keywords still matter, especially in titles. Search engines generally prefer to key in on the words people are looking for. But as SEO pro Rand Fishkin will tell you, “measurements like keyword density are useless, although general frequency can help rankings.”

Here’s the deal… most of what determines the ranking position of any particular page is due to what happens off the page, in the form of links from other sites. Getting those links naturally has become the hardest part of SEO, which is why 2006 saw the strong emergence of social media marketing as a way to attract links with compelling content.

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