Consider these factoids:
- Falling coconuts kill 150 people each year, which is more than die from shark attacks.
- You’re more likely to be killed by a champagne cork than a poisonous spider.
- Donkeys kill more people each year than plane crashes.
Will sharing statistics about the relative dangers of donkeys and automobile travel cause someone to lose their fear of flying? Not likely, but in most cases it will convince that person not to forego a tropical vacation simply because an airplane is involved. And while most of us remain afraid of sharks, we might also decide that it’s ok to boogie board in the surf instead of playing it “safe” sitting under a tree with a Piña Colada.