When Brian rolled out the latest design for Copyblogger, he promised to chain me to a computer and whip me until I was able to resurrect the old design as a ubiquitous WordPress theme.
I don’t usually do things like this, but this is too delicious. Here’s an email I just received from someone named Tami Queen:
Countless accounts of “PR Flaks” who have spammed bloggers, mis-targeted pitches or just plain gotten blogger relations wrong fill the Internet. Don’t risk finding your next pitch blasted on your favorite blog!
As a Public Relations professional, it is your job to find every opportunity to get your organization covered and be an expert on the inner-workings of the media. However, the explosion of the blogosphere has left many confused and wondering: How do bloggers operate? What type of approach will get my news covered? How can I integrate blogs into my overall PR strategy?
Many people struggle with irony in their writing, despite the media fable that everyone born after 1965 lives a life so deeply entrenched in irony that we can’t handle a direct assertion. Many bloggers are sarcastic and snarky (nastier forms of irony generally intended to deride a specific person) simply because it’s an easy substitute for a fully developed writer’s voice. Irony is a bit more subtle, and that’s why it can cause people trouble.
When it comes to “not getting” irony, there’s one person who comes immediately to mind for many—Alanis Morissette. More than a decade later, her hit song “Ironic” from the 1995 album Jagged Little Pill is still the punch line of scores of irony-related jokes.
If you’re not familiar, Morissette’s song describes various life situations followed by the two questions “Isn’t it ironic?” and “Don’t you think?” The perceived problem with the song is that most if not all of the given examples do not constitute either situational or literary irony.
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In my first post on the subject for Copyblogger, Seal the Deal: 10 Tips for Writing the Ultimate Landing Page, I devoted most of my time to copywriting tips since, well, I’m a copywriter. I craft the words.
Unlike direct mail, however, the web is a strongly visual medium. Good design helps support the content, leading the visitor’s eye from here to there and directing them through your message layer by layer, step by step.
This is especially so in the formatting of an effective landing page. That’s why I’ll devote myself to the overall look, feel, and formatting of effective landing pages for this post.