Content marketing tools and training.
OK all you feed and email readers, go ahead and click through for a look at the new Copyblogger design.
Chris Pearson’s breakout design for Copyblogger has served me well for over a year, and I think his latest reinterpretation is even better. Feel free to share your feedback in the comments section, and thanks as always to Chris for all his hard work.
I’ll have more new developments soon, so stay tuned.
Now that we know metaphors can be powerful persuasion tools, let’s make sure everyone is on the same page from a definitional standpoint. Common sources of confusion for the metaphorically inclined include the simile and the analogy.
While all three are closely related, it’s smart to understand the differences. The distinctions among metaphors, similes and analogies will also help to underscore why you may want to use one and not the other in certain situations.
The greatest thing by far is to be a master of metaphor – Aristotle
Aristotle and countless other masterful communicators have harnessed the power of metaphor to effectively persuade and inform. Metaphors allow you to make the complex simple and the controversial palatable. Conversely, metaphors allow you to create extraordinary meaning out of the seemingly mundane.
Daily Blog Tips is having another of its Bloggers Face-Off battles, and they’ve pitted me against former Performancing editor Chris Garrett. The contest seemed pretty fair until Garrett called upon his subscribers to trounce me.
Now, I don’t want to tell you that you need to go over there immediately and vote for me. But you don’t want to see me cry, do you? Trust me, you don’t.
Stop by and see who gave the better answers, and then vote for me anyway. 
