Roberta shows you how to pitch a blogger.
What makes people buy? Find out.
Work from home (or hope to)? You should be reading Success From the Nest.
It’s time once again to review those nasty errors that damage our credibility when we write. Not normally a fun task, but absolutely necessary. I promise to keep you amused to diminish the pain (or at least I’ll give it a shot).
As with the last time we explored grammatical errors, I feel compelled to mention that copywriting and blogging should be conversational and engaging, and breaking formal grammatical and spelling conventions can often be a good thing. Every time I see a comment complaining about something like, oh, I don’t know… the improper use of an ellipsis or one-sentence paragraphs, I shake my head with sadness.
They just don’t get it.
Are you struggling to attract prospects? Do you need to increase the size of your opt-in email-marketing list?
How can you stand out in a sea of noise?
With so many disruptive (and alluring) technologies such as email, RSS readers, instant messaging and mobile phones, prospects are distracted like never before—and chances are, so are you!
This attention-deficient dilemma makes it exceptionally difficult for businesses and professionals to stand out.
So what can you do?
This guest post is by Leo Babauta of Zen Habits.
Read that sentence again and let it sink in for a moment. With so many blogs talking about the same topics, how will you differentiate yours from the rest? How can you come up with new and interesting angles on the same topics for both your post and your overall blog theme?
If you don’t mind being just another blog among millions, just keep talking about the same thing. But if you want to make the Technorati Top 1,000 (I did it in five months, and got to 11,000 subscribers and 1 million page views a month in that period), you have to find a way to get noticed. You have to stick out from the crowd.
How do you get noticed? You gotta be bold.
So, perhaps we’re on to something with this social media thing, huh?
Eric Eggertson of Common Sense PR wrote an interesting post this past Saturday, offering indications that new media public relations tools, such as blogs, online video, and social media news sites, have finally gained real credibility with mainstream critics and moved away from “fad” status. Eric points to several possible catalysts from the last year or so—including the monumental Google acquisition of You Tube for $1.6 billion—that made it crystal clear to even the most hard-nosed of skeptics that big changes are happening (once again) thanks to the Internet.
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