Bad artists copy. Great artists steal. –Pablo Picasso
“There’s nothing new under the sun,” is a saying I’m sure you’re familiar with. Yet how is it that we’re dazzled daily by the exciting and unique perspectives of emerging new voices?
The truth is, outside of cutting-edge theoretical science, there is nothing new. And even then, one might argue that scientists are merely discovering relationships amongst things already known.
And that’s the key to stealing great content ideas—discovering a relationship between your subject matter expertise and things already known. Don’t worry… it’s not really stealing, but the instant improvement in your content is almost like cheating.