Online marketing that works
Today’s makeover is for Mike Glanz. He’s looking to energize and increase his ROI for his site, HireAHelper. This site is all about finding local help for lawns, moving, cleaning, and the other kinds of chores that are necessary but a drag and drain on most busy homeowners.
Unlike high-priced companies or taking a chance on what you might find on craigslist.com, HireAHelper provides reviews, a secure method of payment, and a list of qualified helpers. Sounds like a neat service, but Mike tells me that visitors who are coming through his PPC ads don’t seem to understand the site concept once they get there. They are unsure or uneducated about ordering local services online.
And that must be so because Mike writes that his conversion rate is .9%. Value to Mike is $15-$20 per sale.
Let’s see what the Copywriting Maven can do to help Mike move more local services to more people.
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Time seems to be a Goliath that many of us David writers wrestle with. This is evidenced by your response to my last article, “Time is NOT on Your Side.”
I have a confession. I regularly struggle with my time—especially when writing white papers.
I look at my “to do” list and freak out. I’m guessing I’m not alone.
Despite the challenges we face, there are proven tactics that can really help us sit down and write.
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It seems like a strange question to ask, but I’d really like to hear what you think. Let me explain a bit where I’m coming from first.
The twin mantras of transparency and authenticity are the backbone of the blogosphere. When it comes to PR practices like astroturfing, shill blogs, fake CEO avatars and the like, it’s fairly easy to call these things wrong and undesirable.
People don’t want to be lied to. Except by LonelyGirl of course, which represents an interesting exception, doesn’t it? Was it because “she” was “entertainment,” or because “she” was not produced by a big corporation? Does it matter that as far as the careers of the creators are concerned, the whole thing was most certainly an exercise in marketing and publicity?
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Which one of these headlines works best?
Most of us would choose the first as Brian did in his recent article. Why?
This is one prime example of the power of specificity in copywriting.
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Facebook has been all the rage these days since the site opened its doors to the masses and experienced a steep growth spurt. It’s an interesting place to watch no matter what, but it can also clue you in on how to more effectively market your products, services or affiliate offerings with your blog.
Some people seem to miss the value in Facebook’s 35 million users, because the advertising rates are low and the click-through rates abominable. The real value in Facebook’s audience comes from data mining and the ability to watch, track and cluster what attractive demographics are doing in the aggregate.
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