In my time working with churches, mainly in the area of marketing/design, one phrase has always stood out to me as particularly inspiring. If your church disappeared from the neighborhood, and in essence didn’t exist in your community, who would notice? This thought, really this meditation, has proven very useful for helping to guide many churches in what is (hopefully) the right direction. But I believe this concept can apply to other areas as well; say, for instance, blogs.
Who Would Miss Your Blog?
It’s a simple question, but one that provokes some interesting thoughts. If you are truly serving a niche with your blog, they should miss you if you’re not there. Imagine that you stopped blogging—would you get any emails asking you what’s up?