40 is the New 20

Link Karma

Yes, it’s sad but true… today is my 40th birthday.

The good news is I don’t feel old. And I surely haven’t started acting my age… just ask anyone who has been around me this weekend.

So, I’m at an undisclosed location doing undisclosed things to celebrate this momentous occasion. But I wouldn’t think of leaving you without some links (after all, it’s better to give link love than receive… mostly).

Read More…

Ten Timeless Persuasive Writing Techniques

Want to convince your readers to do something or agree with your point of view?

OK, that was a silly question. Of course you do.

Persuasion is generally an exercise in creating a win-win situation. You present a case that others find beneficial to agree with. You make them an offer they can’t refuse, but not in the manipulative Godfather sense.

It’s simply a good deal or a position that makes sense to that particular person.

Read More…

Landing Page Makeover Clinic #6: EMKPress.com

Landing Page Makeover

Although I’ve generally confined myself to reviewing individual landing pages, I thought it might be interesting to take an overall look at a book publisher’s site, with specific focus on the homepage. Carrie Kitze is the publisher behind EMK Press. EMK Press is a niche publisher specializing in books about adoption. I’ve known Carrie for several years as my online store, AdoptShoppe, carries several of her company’s titles. Carrie has asked me to review/critique her site to help her generate more newsletter subscriptions, more book sales, and more effective information distribution.

Read More…

Steal This Copy: Finding Inspiration in the Work of Other Writers

Copywriting Thief

I had the pleasure of attending An Event Apart in Chicago a few weeks ago, for work. AEA is organized by the wonderful people at A List Apart which, if you make or manage websites, should be an essential on your list. It was a great experience, and I couldn’t be happier with how well the trip went. Chicago is an amazing city, and the speakers were all excellent and worthy of their places as industry leaders.

Read More…

What is a Copywriter’s Most Valuable Trait?

Copywriting Advantage

  • How can we write more magnetic copy?
  • Why do even skilled writers occasionally miss the target?
  • What is one leading cause of copy that fails to persuade?

I would argue that this one trait separates compelling writers from so-so writers, and it has less to do with words and grammar than you might think.

What is this magical thing?

Read More…

Are You Using the Five Types of
Links Properly?

image of molecular links

This is the first guest post by Ben Yoskovitz.

Not all links are created equally, and not all links serve the same purpose.

Brian Clark reminds us that using click here as anchor text is still valid.

But Lisa Barone disagrees; her argument being that keywords in the anchor text are critical.

They’re both right.

Read More…