Six Common Punctuation Errors that
Bedevil Bloggers

Question Marks

Proofreading your text for misspelled words and grammatical mistakes is essential. What about the punctuation, though?

Despite being more subtle, these errors can equally hurt your credibility. I’m going to point out six common punctuation errors that you shouldn’t be making, and give you examples so you’re sure about the right way to handle these situations.

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No Really… Thanks Google!

Well, apparently Copyblogger’s Page Rank will not be dropping from 6 to 4, and is instead showing as 7 across 39 of 45 datacenters. Even though it likely means nothing from a practical standpoint, it’s nice to have my name cleared.

I didn’t have anything to do with talking to Google, as I was way too busy with Teaching Sells. But here’s what I was told about discussions between b5media and a Google representative.

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Landing Page Makeover Clinic #7: Mindmap-Ebook.com

Landing Page Makeover

Today’s makeover is for Chuck Frey’s ebook, Mind-Mapping Software: How to Select the Perfect Program for Your Needs. Chuck lives and breathes this stuff. He’s the Mind-Mapping “Man” but he’s been struggling getting a handle on his target market. (In fact, this is the second ebook effort I’ve reviewed. The first, I thought, needed an entire marketing plan “re-think”, hence the quick side-step to a project that lent itself to this format far better.

Chuck actually has some pretty good marketing language throughout this page. Unfortunately, it’s buried under ho-hum heads and subheads. You’ll see what I mean when you take a look at the current page.

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Teaching Sells is Live

Teaching Sells Logo

After much work and not much sleep, the Teaching Sells training program is open for business. Hopefully the combination of the free report and the site copy will stand on its own, but I thought I’d take a moment to address some of the questions I got in comments and emails.

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Thanks Google!

Imaginary conversation going on in the blogosphere right now:

Dude 1: “Hey man, did you hear that Google lowered the Page Rank on a bunch of popular blogs?”

Dude 2: “Yeah, I did… Engadget, ProBlogger, Copyblogger…

Dude 1: “What’s up with that? Copyblogger? That guy has never bought or sold a link!”

Dude 2: “I know. As far as I know, he’s done nothing but put out valuable, original content like Google says to do.”

Dude 1: “Yeah… he even preaches about writing for people first.”

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Clever vs. Descriptive Headlines:
Which Works Better?

Manga in Wired

I have a confession.

I absolutely love clever word play.

Puns, turns of phrases, neologisms, Spoonerisms, etc… I love them all.

I just don’t use them in headlines.

Browsing through the latest issue of Wired (yes, the actual paper magazine!), I noticed the title of the feature article by Dan Pink on Manga, the Japanese illustration style for comics.

Japan, Ink.

Now that’s a really clever title. The use of a homonym to make reference to the corporate dominance Japan enjoyed in the 1980s in the context of Manga made me smile. And I would expect no less from Mr. Pink.

But you wouldn’t want to use that as an attraction headline on the cover. And that’s why Wired didn’t.

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