If you’re blogging to promote your services, physical products or digital offerings, you understand that getting a return on investment for the time and effort you put into blogging is important. On the other hand, if you spend all your time relentlessly pitching your wares, you’ll find that you alienate a good portion of your prospective audience.
The problem bloggers face from a selling standpoint is that various readers are at different awareness levels, depending on how long they’ve been reading and how much exposure you’ve provided to your offer. I was reminded by the great John Forde of Copywriter’s Roundtable that this is not a new problem.
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Proofreading your text for misspelled words and grammatical mistakes is essential. What about the punctuation, though?
Despite being more subtle, these errors can equally hurt your credibility. I’m going to point out six common punctuation errors that you shouldn’t be making, and give you examples so you’re sure about the right way to handle these situations.
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Today’s makeover is for Chuck Frey’s ebook, Mind-Mapping Software: How to Select the Perfect Program for Your Needs. Chuck lives and breathes this stuff. He’s the Mind-Mapping “Man” but he’s been struggling getting a handle on his target market. (In fact, this is the second ebook effort I’ve reviewed. The first, I thought, needed an entire marketing plan “re-think”, hence the quick side-step to a project that lent itself to this format far better.
Chuck actually has some pretty good marketing language throughout this page. Unfortunately, it’s buried under ho-hum heads and subheads. You’ll see what I mean when you take a look at the current page.
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After much work and not much sleep, the Teaching Sells training program is open for business. Hopefully the combination of the free report and the site copy will stand on its own, but I thought I’d take a moment to address some of the questions I got in comments and emails.
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Imaginary conversation going on in the blogosphere right now:
Dude 1: “Hey man, did you hear that Google lowered the Page Rank on a bunch of popular blogs?”
Dude 2: “Yeah, I did… Engadget, ProBlogger, Copyblogger…
Dude 1: “What’s up with that? Copyblogger? That guy has never bought or sold a link!”
Dude 2: “I know. As far as I know, he’s done nothing but put out valuable, original content like Google says to do.”
Dude 1: “Yeah… he even preaches about writing for people first.”
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