How to Write Ebooks That Sell

Ebook on a laptop

As more people begin to realize that blogging for ad dollars and other free content strategies might not be the best way to make money online, I’m getting more and more questions related to writing and selling ebooks.

Producing any information product is almost entirely an exercise in marketing. Everything from the topic you choose, to how you position it, to the copywriting strategy you use to sell it boils down to figuring out what people are willing, and even driven, to pay for.

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Are You Truly Focused on Your Audience?

Focus

Or is it still really all about you?

If there’s one thing that gets repeated at Copyblogger over and over, it’s that the key to effective blogging and online marketing is a relentless focus on the needs of the people you are trying to reach. I often wonder if the next time I mention it, I’ll get an angry slew of comments saying:

OK, OK, we get it already!

Unfortunately, I can think of two prime examples of ways in which many are not getting it. The funny thing about these two things is that they are both aspects of what makes the Internet truly unique as a marketing platform, and yet we often fail to take advantage of them.

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Will You be at BlogWorld in Vegas
Next Month?

Blog World

If so, you’ll see my first ever conference speaking appearance (for better or worse).

You know, the funny thing is, I got into online publishing and copywriting so I could live anywhere I wanted and make a nice living without ever needing to get a haircut, put on decent clothes, get on a plane and speak in front of a room full of strangers.

Something has apparently gone awry.

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Writing for the Social Media Everyman

Have a nice social media day!

Does social media make us dumb?

You may have read the study from the Project for Excellence in Journalism and the general reaction to it (the consensus was that social media sites make you stupid and uninformed). While the conclusions are incorrect, the study is incredibly telling about the social media audience and how to write for it.

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