Online marketing that works
One of the big buzz posts this week comes from Read/Write Web, and it does a great job of explaining why chasing “long tail” topics as a blogger is a bad move when it comes to making money. In other words, there’s certainly money to be made from the long tail (by aggregators such as Amazon, Netflix and b5Media), but very little money to be made by the individuals who actually create free content in ultra-niche topic areas.
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This is a guest post from Jon Morrow.
Tell me if this sounds familiar.
You sit down in the computer for a few minutes, hoping to whip up a quick blog post. Then an idea hits you. It’s vague at first, but it has a certain sparkle of possibility. You start constructing a post, becoming more convinced with every word that you’re onto something.
The feeling grows and grows until your fingers are flying across the keyboard. The words are flowing, and you’re saying exactly what you want to say, exactly the way you want to say it. You bring the post to a close with an ending that you can only describe as, “Perfect,” and then pause to read what you’ve written.
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This is a guest post from Nathania Johnson.
Recently, Brian wrote about the connections between jazz improvisation and blogging. As an improvisational actor, I wanted to offer the readers of Copyblogger insight into 5 techniques used by improv actors and comedians that can help you improve your blogging.
Audiences respond to one of two triggers: The Unexpected and The Common Experience. Both of these triggers are best expressed when your guard is let down.
Here’s what I mean.
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This is a guest post from Ryan Imel.
Great writing involves stepping outside of yourself and into the minds of your audience. Poor writers usually stand out because they haven’t read their material from another’s perspective. Even an inexperienced reader can pick up on thoughtless writing.
Television is full of writing that’s intended to fit its viewer. Bad writing, many might say, is characteristic of daytime soaps. There’s a reason they have a separate awards ceremony for this particular facet of television drama, right?
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Aaron Wall has just released a great free resource entitled The Blogger’s Guide to SEO. It’s full of useful information for bloggers who want to rank well in search engines, and does a great job of driving home why writing for people (instead of search robots) is more important than ever.
Make sure to bookmark it at Delicious for future reference.
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