The 5-Step POWER Copywriting Method

Five Hundred Dollars

When I was asked to teach a copywriting class for a special program at Ohio State University, I discovered that teaching writing is far more difficult than the writing itself. Many of the things I did naturally from experience or instinct were a complete mystery to my students.

So, in order to make the copywriting process a logical and painless operation, I devised a simple method for writing ad copy for novice writers. I called it POWER Copywriting, an acronym for the five steps in the copywriting process: Prepare, Organize, Write, Edit, and Review.

[ Continue Reading... ]

What’s a Blog?

What's a blog?

As we get settled into 2008, I’m really looking forward to see how things evolve in the world of blogging. Just in the two years that Copyblogger has been live, things have changed a lot.

And yet, we’re barely into the new year and I have repeatedly bumped up against old school bloggers who are still spouting the same dogma from circa 2004. What’s scary is that these blogging “experts” are in the marketing and public relations field, and should be a bit more in tune with what’s happening now and what’s coming next.

[ Continue Reading... ]

MADD: A Writing Disorder That
Stifles Your Creativity

MADD

Do you:

  • Make careless spelling and grammatical mistakes?
  • Forget the point of your post?
  • Find yourself checking your feed reader, instead of writing?
  • Struggle with organizing your ideas?
  • Start a blog and then quit after a few weeks?

If you do, then you may be suffering from a writing disorder that affects millions of bloggers worldwide. You might’ve thought you were undisciplined, easily distracted, or a poor writer, but that’s not necessarily true. It might not even be your fault at all.

You could be experiencing MADD: Muse Attention Deficit Disorder.

[ Continue Reading... ]

How to Gain Instant Exposure With
Search Advertising

Google Adwords Logo

“I think you really ought to consider advertising on Google,” she said.

The year was 2003, business was really slow and I was about to plunk big dollars into a trade publication ad. I had never heard of paying to have someone come to my website.

But, on the advice of a peer, I took the leap of faith.

[ Continue Reading... ]

The Content Crossroads: Supernatural Success at the Intersection of Ideas

Innovative Content

Do you know what happens down at the crossroads?

Legend has it that Robert Johnson—the most famous of the Delta blues musicians from the 1930s—took his second-hand guitar and went down to the crossroads in the middle of the night. When the young plantation worker returned home, his guitar skills had taken a quantum leap.

The overnight improvement in Johnson’s playing wasn’t just significant; it was supernatural. Something strange happened down at that crossroads.

[ Continue Reading... ]

The Rumors are True… Elite Retreat in April

Elite Retreat

So, the word is out. I’ll be one of five hosts at this year’s Elite Retreat in San Francisco on April 3rd and 4th. Here’s who else will be providing unfiltered advice to a small group of entrepreneurs looking to take their businesses to the next level:

Plus… a keynote from Guy Kawasaki. Sounds pretty cool, huh?

[ Continue Reading... ]