Performancing Blog Awards:
What Do You Think?

Performancing Awards

The blogging pros over at Performancing are running their first annual Blog Awards. Part of the awards are determined by a reader’s choice poll of top blogs in various categories, and Copyblogger is fortunate enough to be nominated in three of those areas: Most Influential Blogger, Best Writing/Blogging Blog and Best Blog Design.

It’s an honor to be recognized like this, so let’s see how we’re doing so far:

[ Continue Reading... ]

Why Great Copy is a Conversation,
Not a Soliloquy

Hamlet's Soliloquy

This is a guest post by Dan O’Sullivan.

Have you ever been trapped at a party with someone who can’t stop talking about himself?

You know the type. He goes on and on about his plans for renovating the guest bedroom, his battles with back spasms last weekend, or the latest accomplishments of his remarkable toddler.

The topics are seemingly endless.

Along the way, you might pick up an interesting tidbit or two about raising a gifted child. But when you finally extract yourself from the soliloquy, you feel annoyed (“That’s 30 minutes of my life I’ll never get back”) and maybe even angry (“The jerk never asked me about my family”).

[ Continue Reading... ]

If Content is the New Advertising, What Does Your Advertising Say About You?

Innovative Content

So, why do we publish all this online content, anyway?

See if this sounds right:

  • You need to attract attention and make people aware of who you are and what you do.
  • You then need to transform that attention into revenue or some other measurable benefit.

Sounds like what advertising is supposed to do, but doesn’t do so well anymore.

[ Continue Reading... ]