The “Gun Across the Chest” Method for Copy That Closes the Deal

Cowgirl with gun

We’ve all seen the iconic imagery of outlaws and lawmen alike, trying to catch some shut-eye with a gun beneath the pillow just in case. One wonders how good that sleep could possibly be.

If it were me in that situation, I think I’d take a different approach.

It seems to me that any intruder might be a little more persuaded to move on if you slept with your gun across your chest, handle firmly in hand. Someone might stop and think about whether you have a gun under the pillow, but a gun across the chest leaves no room for doubt.

A gun across the chest in proactively persuasive.

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Made You Thunk: Engage Your Readers With Typos and Misquotes


This post is by Nick Cernis.

There’s a famous adage: “With great power comes a high electricity bill.”

Writers enjoy a multitude of tools to exert power over their readers. If you’re a purist, you’ll despise the very thought of the weapon I’m about to offer:

Sometimes typose suck you in.

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Catablogging: Blog-Based Ecommerce and Affiliate Marketing


Back in the early 20th century, a guy named Richard Warren Sears was a master at writing copy that worked. He was in the mail order business, and he sold to the market he knew best—rural America—because he grew up on a farm himself.

He started out selling watches along the railroad lines, and soon discovered the power of writing profit-pulling copy for a multitude of products. Ol’ Rich had a way with words that made his wholesale wares irresistible at even marked-up retail prices.

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A Better Plan, A Bigger Profit: Copywriting Maven’s Creative Plan Makeover Series

Creative Plan

This post is by Roberta Rosenberg.

I’ve been dropping hints about this new series for months now, but the time has arrived! Copywriting Maven’s Creative Plan Makeovers are now open for business—your business!

Why the transition from landing pages to creative plans? The reason became glaringly obvious. In many cases, if not most cases, I was offering assistance too late or assistance that couldn’t help a deeply flawed promotion premise.

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How to Make Sure Your Content
Never Goes Naked

ZZ Top Eliminator

Every girl is crazy ’bout a sharp-dressed man.

That’s what ZZ Top, the famous bearded band from Texas sings. And if that’s the case, what’s your content wearing these days?

Let’s consider your content as a naked friend. He’s had an invitation. He’s going out, and needs your help to pick an outfit. You can’t send your content out in the buff. Come on; the poor guy is nude and freezing.

You’re in charge of making sure your naked, shivering content makes a perfect appearance. It’s depending on you to dress it up properly for the performance.

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Three Great Resources That
Won’t Cost You a Dime


Everyone loves free stuff, right? Here are three quality things that will make your weekend better, and you won’t even have to open your wallet.

The Medici Effect

Remember when I mentioned the book The Medici Effect in my content crossroads post? Well, author Frans Johansson has released the entire book online in PDF format on The Medici Effect site. I’d still spring for it in paperback, but at least now you can read as much as you want before you part with any bucks.

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