In the world of selling, you can use testimonials – among other techniques – to take advantage of the principle of “Social Proof.” According to this principle, all of us look to others to help us decide how to act. The more people doing it, the more correct it seems.
I illustrated this idea recently in part 1 of this series, Testimonials and Teenagers Whizzing in the Bushes: The Power of Social Proof.
Few people, however, make an effort to collect testimonials and keep them on file. So let’s look at a simple system I’ve developed to gather testimonials from your customers.