Online marketing that works
Imagine this, if you will.
An old woman, near the end of her life. Shivering in a fleabag apartment without heat in the winter. Walking four miles each way to the food bank, to carry home unmarked cans of mystery meat. Not even a cat to keep her company, because cat food is expensive.
Then one day she dies, and the neighbors find $2.7 million wadded up in her mattress.
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We give a lot of advice here on Copyblogger. Usually we try to stick to the fundamentals of solid writing and effective persuasion—the things that have been proven to work for decades and even centuries.
Beyond those fundamentals, there’s only one rule… the rule of change. Every technique du jour will inevitably lose effectiveness (at least for a while), and something else will come along that works better (at least for a while).
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Let’s say you have to pee.
So this is a normal bodily function, eh?
It means if you feel that sensation and you don’t go soon enough, you’ll be in trouble. But how many of us go use the facilities when we first feel the sensation?
And how many of your customers are buying your products or services in a bad economy?
Just a quick note to let you know that Yaro Starak’s Blog Mastermind Coaching program just went live. I’ve recommended Yaro’s course since he first developed it last year, and I was one of his earliest beta members. If you’re looking to make more money from your blogging efforts, Yaro will show you step-by-step how he does it, and how you can too.
Check out Blog Mastermind here.
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We’ve all been there.
You’re talking to someone you’d like to impress, and you’re making a fool of yourself. You keep trying to find the words that’ll make them like you, but all that comes out is a dishonest sounding drivel that shocks you with its stupidity.
The awkwardness looms over the conversation like a mushroom cloud, until the other person finally finds a way to extract themselves and run for cover. Then you just stand there, berating yourself for losing your only opportunity to make them like you.
You’ve become a wannabe. Worse, you suspect that the other person knows it. And there’s nothing you can do about it.
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1. As you may have heard by now, Teaching Sells is shutting its doors to new members at the end of July (that’s this coming Thursday night, July 31) (UPDATE: Teaching Sells hit maximum capacity and is now closed). After 9 months of intense content creation and marketing the program, we’re going to simply focus on completing the courses for the members we’ve got. Then we’ll reorganize all of the content into a different training delivery format for next year.
You can still get in before we close, and enjoy all the new features and benefits we have planned at a much lower price. Check out the current 10 courses (plus several bonus courses) at this page. If you’re totally unfamiliar with Teaching Sells, read the free report first.
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