Content marketing tools and training.
I recently gave you 10 quick tips for building a business online. One tip in particular resonated with readers:
#4 – Work on one idea at a time. Never splatter out with many ideas. It’s overwhelming.
Easier said than done. We have too many great ideas, too many things to do, and only two hands and one brain.
Which idea is best to follow? This one? That one? All of them? What about time? There’s not enough. It all needs to be done now! But where to start? Here? There?
Don’t mean a thing if it ain’t got that swing . . .
Whenever you study a creative form like copywriting, you spend a lot of time on technique. You think hard about headlines and metaphors and what specific details you’ll use. You worry about positioning and persuasive structure. You’re trying to keep all the rules and guidelines in your head.
But if you want your content to keep bringing them back, it’s gotta swing.
Once upon a time, there was a young man who wanted to become a web designer.
Trained as an engineer, he nonetheless had a great eye, an advanced understanding of SEO-friendly code, and a unique style that set him apart from the crowd. But he was just starting out and needed a break.
Thanks to a strange combination of coincidence and connections, the young man got to know a crusty old marketing guy. The marketing guy had no design skills, but he could recognize talent and great design when he saw it.
Bullet points make you a stronger blogger?
Absolutely, if you’re good a writing them. In fact, being a master at writing killer bullet points is one of the most important copywriting skills around, second only to headline-writing.
Here are seven cool things to check out this weekend that won’t cost you a dime:
Have you ever felt like your blog is invisible?
You slave away on your posts, pouring every ounce of emotion, creativity, and insight you have into them. You submit your best work to Digg, Del.icio.us, and StumbleUpon, certain that people will vote for your posts and send you a torrent of traffic. You link out to other popular bloggers, desperately hoping that you’ll grab their attention and earn a link in return.
But it’s like no one even sees you.
