Copywriting Maven’s Marketing Makeover:

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Emily’s OnceWed site offers a free listing service for (mostly) women to search/buy used wedding gowns or sell gowns to make back a little coin. Sounds like a smart deal for everyone in these tough economic times.

Since the service is currently complimentary, she’s looking for sufficient traffic to attract and generate ad revenue. She sees this site as a jumping off point to other wedding/bridal industry online media.

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