Posts from January 2009

Attention

What’s the one stat that most bloggers care about the most? Is it page views, visitor location, referring sites or subscribers? I know for me and most other bloggers out there, getting more subscribers is a priority that is pretty high up on the list.

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Digits Scored

A beautiful woman sits alone at a bar. She’s had a long day. Clients were difficult, work piled up, and she scrambled frantically to get it all done. Now she’s tired and trying to unwind.

On either side of the woman sits a man. One is wearing a fancy suit, a gold watch, and has a briefcase next to him. The other man wears a baseball cap, a t-shirt, jeans and sneakers.

The man in the fancy suit starts talking to the woman. He tells her about his credentials and diplomas. He mentions his Ivy League education and his top marks. He’s impressive, and he doesn’t mind letting her know.

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Go!

“SpeedBlogging” is a term I use for a four-step system I work with to write better posts or articles in less time.

And no, I don’t mean just for articles under 300 words, I mean this system works for much longer articles or posts too. Articles that engage, inform, and entertain your blog community.

So here are the four steps each guided by a traffic sign:

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Twitter

Back in 2006 when Brian wrote the Viral Copy report, Twitter didn’t even exist. Now Twitter is a force that any serious web publisher needs to reckon with in order to gain maximum exposure for content.

Twitter is changing the way information spreads online. Links that would have been blogged a couple of years ago are now more often shared via the micro-blogging service instead, which fundamentally changes strategy when trying to get content to spread.

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Teaching Sells

More people than ever are trying to make money online these days. And it seems just as many are frustrated with their results so far.

If you’re having trouble creating an online business, it might be because you’re following approaches that really don’t work anymore. The truth is, some models that worked a few years ago for early adopters are difficult if not impossible for new players to successfully get going today.

The key to avoiding this frustration is to see where things are going and become an early-adopter in the next big wave of the commercial Internet. Of course, even if you’re already doing well, it never hurts to take a look forward, right?

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Expert

The key to online success is authority. The key to authority is knowing what the heck you’re talking about, and being able to express it well.

So what’s the key to knowing what the heck you’re talking about?

One of the things that holds people back from creating information-based businesses is the insecurity that they’ll never be able to learn enough to be an expert. Here’s how to become insanely knowledgeable about nearly any subject under the sun.

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