Online marketing that works
Seth Godin needs no introduction to this crowd. And there’s a good chance many of you already have a copy of his latest book, Tribes.
If not, Tribes is all about leadership in a post-geography world. The Internet allows anyone to become a leader of a tribe big or small, with members from across the planet. And people want you to lead them in all sorts of contexts.
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Is your content ailing and in desperate need of medical attention? Is it vibrant, powerful and compelling or is it dull, weak, and boring? Does it have acute or chronic symptoms of illness?
Can you save the patient or is it time to pull the plug and give your work a proper burial?
Perhaps you need some direction from “Bones”. No, I’m not referring to the lovely and talented Emily Deschanel. I mean the real McCoy.
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Blogging is a lot like high school… have you noticed?
There are the popular kids (A-list), class rank (Technorati) and endless other cliques (Ad Age Power 150, Techmeme Leaderboard, Cat Blogging Superstars, etc.). All of this makes for the same ol’ hierarchical crap that tends to unnecessarily discourage people who are outside the power structure.
I guess social media is a tad less revolutionary and more like regular ol’ society than some blogging idealists want to admit. What did you expect?
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Being flexible in today’s business climate is imperative. Your target market’s needs change all the time, every day. What was hot for them yesterday might not be so important today, and what was only of mild interest last week might be tomorrow’s blazing success.
You can influence those needs. You can give a boost to a service or product people have seemingly lost interest in, and you can create that success seller. All you need to do is revisit your message.
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