Content marketing tools and training.
To say Jack Welch is cocky is a gross understatement.
Legend has it that some twelve years after he joined GE , Welch announced at his annual performance review his plan to become CEO.
And that was in fact just what the brazen young engineer did. In 1981, Welch stepped into the roll of GE’s youngest Chairman and CEO ever.
Editor’s Note: The following is a public service announcement from the Dark Side. Please be aware that Black Hats have feelings, too. Well, actually… no they don’t. But they do have great senses of humor, so let’s hope you do, too.
Hype has many guises or nuances. Unfortunately, today, hype has become an indiscriminate catch-all-phrase for any type of copy that anyone objects to, for whatever reason.
Well, if beauty is in the eye of the beholder, so too is hype.
And so, for ease of understanding and with a bow to those who either adore or loathe hype–I will divide hype into two broad categories:
Hype that always converts and hype that rarely will.
I just finished reading Leo Babauta’s new book The Power of Less. Simply put, it’s wonderful, and I think everyone should read it.
I could do a praise-filled review like Tim Ferriss, or even a video endorsement of the book like Chris Brogan… but I’m not going to.
I’m going with less.
Pick up a copy of The Power of Less today. I give it my highest recommendation, and it’s less than 12 bucks at Amazon.
There’s a specific reason why I wake up in the morning and end up writing 3-4 articles before I even hit the first sip of coffee. It’s because I’m all charged up.
The emotions are flowing:
And the reason why I get into these crazy moods is because I’ve just read a blog post. Or someone’s just written me an email that I strongly disagree with, or maybe simply asked me a question.
I don’t need caffeine to get going.
Sure, your content needs to be useful. Yes, absolutely, it needs to improve your readers’ lives. And without a doubt, it needs to strengthen your relationship with your content community.
But sometimes, you just want to get some sizzle going.
Here are some ideas for when you want to create content that’s hot enough to burn your readers’ fingers.
