Content marketing tools and training.
It’s no secret that the web is moving more and more toward video and audio content. Text is still going strong and will always be a prominent part of the web content mix, but the shift to multimedia will only continue and intensify.
And for some, this is very good news. Not every one is (or wants to be) a great writer, and audio and video content can allow these folks to shine.
So does copywriting matter if you’re not dealing exclusively with the written word?
Having trouble coming up with creative angles for your content?
Beating your head against the wall trying to come up with fresh ideas that take your online marketing from good to great?
Maybe you should take a nap.
Or drift off into a daydream.
The difference between the almost right word & the right word is the difference between the lightning bug and the lightning.
~ Mark Twain
Are you bringing the lightning with your copy? Or are your words more like a lightning bug, seemingly cool but without the true power of its namesake?
The English language is so rich with vocabulary that you’d be hard-pressed NOT to find the right word for any situation. But there’s a difference between choosing the perfect word and choosing an agonizingly long word just for the sake of sounding important.
This is another addition to our ongoing series of tutorials and case studies on landing pages that work.
Christine Vogensen sells adorable wall art for children’s rooms. While her basic business model is to sell wholesale through sales reps and boutiques, she was hoping to see some action from her retail.
Her original information (submitted to me in 11/08 – thanks for your patience, Christine!) showed that she was generating traffic with PPC, but that she was realized $0 sales. When I called her recently to see if there was any new developments on the sales front, the answer was an unfortunate no. While she no longer uses PPC, she has pumped up her SEO for to strengthen her organic rankings in Google and related linking efforts. She’s worked with consultants to review her competition and price points.
In short, she’s done much of the contextual work I would have suggested. And in a strong economy, that would have generated positive results pretty quickly.
By now you’ve most likely joined Twitter (and if you haven’t, you need to, pronto!). Twitter is not only a great place for businesses and marketers, but it’s also a great place to spruce up your writing skills.
Yes. You read that correctly.
Twitter can make you a better writer. Here’s how.
The unique selling proposition (USP) is one of the cornerstones of marketing. There has to be a reason people do business with you and not someone else – a winning difference that sets you apart and makes you the only real choice.
Traditional marketing advice will have you lock yourself in a cave for weeks listing all of the features of your business, translating them into benefits, then somehow finding that one compelling point that will differentiate you from everyone else you could possibly compete with.
There’s nothing wrong with this approach if it works for you. But if it doesn’t, try throwing it out the window and doing it the cheap and easy way instead.
