Archives for March 2009
Turn on your TV at 6 pm. What do you get?
The news, right?
Then turn it on tomorrow, and the day after, and the day after, and the week after.
You can turn in on at any day and guess what?
The news is still on at 6 pm.
It’s the new catch-word in online marketing, whether in corporate circles or among the entrepreneurs who can make the most of it.
But what does it mean?
Let’s cut our losses and forget the clueless corporate crowd. It’s much more interesting to focus on the micro-businesses that are cropping up everywhere (with more coming due to the blessing-in-disguise layoffs this recession is fueling).
Many well-intended souls are all about authenticity. After all, this means you don’t have to care about that phony marketing and sales stuff… you know, like understanding human psychology and engaging human emotion.
How’s that working out for you?
In the short time the Thesis affiliate program has been around, we’ve paid out close to $100,000 in commissions to our affiliates. But in 2009, that number is going to get bigger… a lot bigger.
To make that happen, we’ve brought Missy Ward on board as our new affiliate manager. Missy is the co-founder of the industry-standard Affiliate Summit conference and an icon in affiliate marketing circles.
Sure, the words “disposable income” aren’t on anybody’s lips these days – but that doesn’t mean higher priced goods and services no longer have a market. While your competitors are undercutting each other’s prices – you can still come out on top and make more money than all of them without getting dragged into a price war.
Unlike a few years ago, where the most compelling reason to own a more expensive product or service was the brand itself and the way it distinguished you, these days people are starting to shift more toward “practical luxury”. Every feature is examined, every possible comparison is made, and every benefit is played over and over again in the customer’s head.