Content marketing tools and training.
This is an installment in the Content Marketing 101 series.
Sure, it makes us feel warm and fuzzy to create great content. But can we actually get any customers with it?
Absolutely, but not if we take the usual blogger’s approach. Money doesn’t drop out of the sky just because we produce high-quality material. We need to put some time, thought and planning into the marketing side of the content marketing equation.
Wanna be a better writer?
Wanna do it quickly and painlessly?
Here’s how in 4 steps.
1. Step away from the keyboard. Take a walk, put on some music, even do the dishes, whatever. Just get 10 minutes of you time.
2. Look into your head for all the things you’re saying to yourself that are making writing harder than you want it to be.
Get someone to read every word? Isn’t that impossible these days?
It’s not impossible if you put your mind to it. Really.
If you want to get visitors to stop what they’re doing, give you their undivided attention and take the immediate action you desire, then grab the closest pen you can find and start taking notes on these three proven copywriting techniques the pros use every day.
Attention spans have never been shorter it seems.
But what can you do? In order for people to value your content, they’ve got to extract the value that’s there in the first place.
The problem is, no one’s going to wait around for you to explain at length. You’ve got to get the point across as quickly as possible.
Luckily, there’s a solution. All you have to do is say more with fewer words.
Michael Arrington of Tech Crunch shares the sunshine with all.
If that seems like an odd question, it is.
Still… what if?
We’re in a strange (if not brave) new world. For all the good it’s brought us, there’s a potentially dark underbelly that needs to be considered.
Twitter has become the place for sharing content links. If your content catches attention on Twitter and spreads, suddenly you’re getting significant traffic from people who may have never visited your site before.
But don’t forget to share other people’s quality content on Twitter. This helps you build up a Twitter audience that values your editorial judgment, which in turns helps you when you have something of your own to share.
In both cases, what you share on Twitter is not just about the actual value of the content. It’s also about whether the content gets viewed and appreciated in the first place.
