The #1 Conversion Killer in Your Copy (and How to Beat It)

Troll

What makes people almost buy?

What makes them get most of the way there, then drop out of your shopping cart at the last second?

What makes them stare at your landing page, wanting what you have to offer, and yet, ultimately, close the page and move on to something else?

[ Continue Reading… ]

Two Ways to Dramatically Improve
Your Blog

Judging from the response to yesterday’s post, a lot of you are experiencing frustration with blogging. With over 250 responses, I don’t know how Jon is going to choose the 20-30 consultations he’ll do via telephone, but it’s likely some people will be disappointed.

The good news is, every stumbling block I saw posted yesterday in the comments can be overcome with a bit of guidance. So as an alternative, here are two resources that can help you ease your frustration and get you on the right path.

[ Continue Reading… ]

Screwed Up Your Blog? Here’s What to Do

Screwed

It’s inevitable, you know.

One day, you pull up your blog and realize you did everything wrong. You picked the wrong topic. Your design looks amateurish. Your posts sound desperate for attention.

You didn’t do it intentionally, of course. You just didn’t know what you were doing when you started, and the mistakes have kind of piled up.

The question is, what are you going to do about it?

[ Continue Reading… ]

The Golden Rule of Online Marketing

Multimedia Copywriting

You’re familiar with the Golden Rule, right?

Roughly translated across cultures, it boils down to:

Treat Others as You Wish to Be Treated.

Those are words to live by, even online. But the truth is, when it comes to online marketing, you’ve got to treat people better than you wish to be treated.

[ Continue Reading… ]

It’s the End of the World as We Know It
(And I Feel Fine)

Worlds Collide

Matter meets antimatter, cats are sleeping with dogs, and President Obama is going to grab a venti soy latte with Rush Limbaugh.

And in other end-of-the-world news, I’m going to be having a chat with the most curmudgeonly marketing guru of all time…

Dan Kennedy.

[ Continue Reading… ]

Landing Page Makeover Clinic #16: Simplweb.com

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

We’ve got a sweet #16 makeover today that features a core program of our humble host and major domo, Brian Clark, right here at Copyblogger. So let’s dig in right away …

Barrie North is a member of Team Simplweb, a webhosting company that promotes attractive, turnkey, Joomla-powered site hosting and site building services at affordable prices. So far, so good. Inspired by Brian’s Teaching Sells program, Simplweb developed a turnkey membership site building/hosting service. The membership service includes hosting, attractive templates, lots of print and video tutorials, and support all for $89.95/month.

[ Continue Reading… ]