Online marketing that works
Do you want a wider audience, more subscribers, better conversion to paying customers, fanatically loyal readers, and enviable word of mouth?
You can have all of them by keeping one simple piece of advice in mind:
Treat your readers like dogs.
If you want to teach your dog to sit, how do you go about it?
Any good trainer will tell you that the smart way is to give him lots of rewards and love every time he sits when you say, “Sit!”
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Billy Mays, who sadly passed away this summer at age fifty, was a pot-bellied, black-bearded Atlantic City carnival barker in a blue long-sleeves over a white undershirt.
He had a loud, shrill, and annoyingly exuberant voice. And he seemed to lean forward, through the TV screen, and put his nose in your face, the way only pitchmen do.
Madison Avenue style brand marketers who believe asking for an order even once, unless it’s in small grey type, is undignified, contemptible and just plain bad manners, absolutely loathed him.
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If you haven’t heard the story yet, a Chicago real estate company called Horizon Realty Group filed a lawsuit against one of its tenants on Monday. She apparently made a snarky remark on Twitter, claiming that the company “didn’t care” about mold in her apartment.
Horizon is suing her for libel, looking for $50,000 in damages to their reputation.
She only had about 20 followers, so this looked like a pretty harsh David and Goliath story. Unfortunately, Horizon’s legal and PR teams forgot what happened to Goliath.
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Do you want to become a better writer? Silly question, eh.
The good news is that writing makes you a better writer. Just like practicing the piano makes you a better pianist, or riding a trail bike makes you a better biker.
A few weeks ago I asked a question on Write to Done: What Helps YOU Become a Better Writer? The suggestions the readers offered were so rich and varied that I decided to gather them all together for Copyblogger readers.
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A new study by the email marketing firm Return Path shows that nearly a quarter of the permission-based email sent to Gmail never gets there.
No, I’m not saying it goes to a junk box. Most of it doesn’t get delivered at all. No bounce message. No spam folder. Just . . . gone.
(This is not spam I’m talking about, either. It’s email you asked to get, which Gmail decided not to give to you.)
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