The Billy Mays 5-Step Guide to Easy Selling

Billy Mays

Billy Mays, who sadly passed away this summer at age fifty, was a pot-bellied, black-bearded Atlantic City carnival barker in a blue long-sleeves over a white undershirt.

He had a loud, shrill, and annoyingly exuberant voice. And he seemed to lean forward, through the TV screen, and put his nose in your face, the way only pitchmen do.

Madison Avenue style brand marketers who believe asking for an order even once, unless it’s in small grey type, is undignified, contemptible and just plain bad manners, absolutely loathed him.

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What the Horizon Realty Fail
Can Teach You About Social Media

FAIL

If you haven’t heard the story yet, a Chicago real estate company called Horizon Realty Group filed a lawsuit against one of its tenants on Monday. She apparently made a snarky remark on Twitter, claiming that the company “didn’t care” about mold in her apartment.

Horizon is suing her for libel, looking for $50,000 in damages to their reputation.

She only had about 20 followers, so this looked like a pretty harsh David and Goliath story. Unfortunately, Horizon’s legal and PR teams forgot what happened to Goliath.

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How to Motivate People to Buy

Better Writing

If you’re in business, someone’s got to buy something for you to make money.

At least last time I checked.

(Twitter, call me).

For the rest of you, this article should help you get more people to buy something.

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73 Ways to Become a Better Writer

Better Writing

Do you want to become a better writer? Silly question, eh.

The good news is that writing makes you a better writer. Just like practicing the piano makes you a better pianist, or riding a trail bike makes you a better biker.

A few weeks ago I asked a question on Write to Done: What Helps YOU Become a Better Writer? The suggestions the readers offered were so rich and varied that I decided to gather them all together for Copyblogger readers.

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How to Keep Your Email Marketing from
Being Killed Dead

Email Marketing 101

A new study by the email marketing firm Return Path shows that nearly a quarter of the permission-based email sent to Gmail never gets there.

No, I’m not saying it goes to a junk box. Most of it doesn’t get delivered at all. No bounce message. No spam folder. Just . . . gone.

(This is not spam I’m talking about, either. It’s email you asked to get, which Gmail decided not to give to you.)

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Join the Freelance “X” Factor
Affiliate Program

Freelance X Factor

Whether or not the Freelance “X” Factor course is right for you, it might be of interest to your audience. So, after making sure everything is running smoothly over the last 4 days, we’re opening up the affiliate program to Copyblogger readers.

The program is with E-junkie, and the commission is 50% of the $87 sales price.

Sign up for the affiliate program here.

And if you’re interested in the course itself, there are still a few spots open for the 3 bonus Q&A calls. Check out the details and hop on board.