Content marketing tools and training.
At the beginning of the month, I released a free report called Authority Rules: The 10 Rock Solid Elements of Effective Online Marketing. People seemed to really appreciate it, especially since:
This led to a lot of speculation. Why did I do it this way? What was the strategy behind this approach? Has Brian finally lost it?
My name is Johnny Truant, and I am a comment addict.
A large amount of my self-worth as a blogger is defined not by my traffic, or readership, or income, or buzz. It’s defined by the relatively meaningless number below each post that counts the people who fill out a form and click Submit.
On September 12-13, Chris Pearson, Missy Ward and yours truly (along with our other wonderful team members) will be walking 40 miles in the Avon Walk for Breast Cancer in Los Angeles.
Not only that, Chris and I are donating $20,000 on behalf of DIY Themes (at Missy’s request, we’re splitting the donation between Avon and the National Breast Cancer Foundation).
Can you help us raise even more?
I have a vivid memory of using the word “idiosyncrasy” in fifth grade during a group project. I didn’t know the definition, just the word. This enraged a boy named Chance to the point where he spit on me and encouraged everyone else to do so. We all fought on the floor until the teacher pulled us apart.
I don’t blame the little ruffian, even though his favorite game was putting a bucket on his head and charging the wall. It was my fault. I’m a librarian and have always been one at heart. My parents pushed learning, curiosity, and books and that was the boy they created.
The written word is having a tough time.
It’s not just that literacy rates are surprisingly bad. (One source maintains that half of American adults can’t read an eighth grade-level book.) But even among people who can read, fewer and fewer want to read.
If you’re a passionate reader (as I am), this might bring you to the brink of despair.
First off, check out this quotation:
It is easier to resist at the beginning than at the end.
~Leonardo da Vinci
Now, let me ask you this… How do you spark the buying process without a lot of high-pressure, high-hype selling?
