At the beginning of the month, I released a free report called Authority Rules: The 10 Rock Solid Elements of Effective Online Marketing. People seemed to really appreciate it, especially since:
- No email address is required
- You can read via PDF or the web
- There are no affiliate links
- There’s no pitch (other than subscribe to Copyblogger)
This led to a lot of speculation. Why did I do it this way? What was the strategy behind this approach? Has Brian finally lost it?