What’s Your Blog Going to
Be for Halloween?

image of a witch

It’s that time of year again . . . time to get your trick-or-treating gear ready.

Trust me, this year you’re too old to troll the neighborhood begging for miniature Twix bars. Your neighbors are wise to you and your “Eminem costume.”

Instead, how about putting a little thought into what your blog will be this Halloween?

Sure, you can go the cheap and easy way and get a Perez Hilton mask, but where’s the fun in that? Instead, look through this collection of spooky archetypes and see if you can spot your blog on the list.

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The 3 Fatal Diseases that Kill Good Blogs

image of a man in a flu maskPicture this. You’re in a fancy night club, one of the best in Vegas. You’re drinking free beer and watching 50 or 100 people party to heavy beats and exotic dance tunes. You should be enjoying the mood . . . maybe even letting a dance sneak out every now and then.

But instead, you’re off in the corner talking business. Not just any business either. You’re talking about the business of blogging.

I know . . . pretty lame right?

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Seven Bad Writing Habits
You Learned in School

image of a schoolboy

What is good writing?

Ask an English teacher, and they’ll tell you good writing is grammatically correct. They’ll tell you it makes a point and supports it with evidence. Maybe, if they’re really honest, they’ll admit it has a scholarly tone — prose that sounds like Jane Austen earns an A, while a paper that could’ve been written by Willie Nelson scores a B (or worse).

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Three Ways to Make Your Competitors Irrelevant

Eliminate Competition

Buying online is a consumer’s paradise, right?

One can compare competing offers ‘til the heart’s content, all with simple clicks of a mouse.

Well, it’s not that great if you happen to sell online.

And what if I told you it’s not really that great for consumers, either?

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Why Writer’s Block is Your Secret Weapon

image of moving through a block

When screenwriter John August wrote that only non-writers get writer’s block, some readers whined (and personally attacked him).

“But getting blocked does happen to real writers!” they cried.

They cried because they wanted to be victims, instead of responsible for their writing blocks. They whined because it was easier and less scary than facing the facts.

But when your income depends on your ability to write, whining won’t get you anywhere. It will distract you from the golden opportunity that writer’s block always offers: greater clarity and confidence.

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Why Content is No Longer King
(And Who’s Taking His Place)

image of a crown

Since the very first blog, written around an ancient campfire somewhere in the moist foothills of Seattle, content has been crowned the undisputed king.

The king ruled over all that was written, be they blogs, articles, ads, fiction, or a killer love letter. All that was copy sat at the feet of the king.

Nothing succeeded without content. Writing without it was cast from the kingdom, banished as self-serving junk mail and the much-loathed “interruption marketing.”

But the king is dead.

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