In my view, social media represents the greatest entrepreneurial opportunity of a lifetime. But there seems to be a mindset that holds people back from making the most of it.
One is thinking of yourself as a blogger, or an affiliate marketer, or whatever other small box you come up with, instead of thinking of yourself as a media producer.
The other is thinking because the technology is new, the principles of audience engagement must be new and specific to new media as well.
Maybe it’s time for a new way of thinking?