Content marketing tools and training.
Since the very first blog, written around an ancient campfire somewhere in the moist foothills of Seattle, content has been crowned the undisputed king.
The king ruled over all that was written, be they blogs, articles, ads, fiction, or a killer love letter. All that was copy sat at the feet of the king.
Nothing succeeded without content. Writing without it was cast from the kingdom, banished as self-serving junk mail and the much-loathed “interruption marketing.”
But the king is dead.
In my view, social media represents the greatest entrepreneurial opportunity of a lifetime. But there seems to be a mindset that holds people back from making the most of it.
One is thinking of yourself as a blogger, or an affiliate marketer, or whatever other small box you come up with, instead of thinking of yourself as a media producer.
The other is thinking because the technology is new, the principles of audience engagement must be new and specific to new media as well.
Maybe it’s time for a new way of thinking?
I keep running into this little conundrum.
One of the most important goals of copywriting is persuasion.
In fact, it’s kind of the most important goal, because if you’re not trying to get your readers to do something, you’re probably going to stop calling yourself a “copywriter” and just go for “writer.”
Writers can write without a call to action, but then writers also get to mull their words carefully while drinking tea. Copywriters can’t do that. They’re on deadline. They need high-octane espresso.
If you hang out here on Copyblogger, you’re probably trying to figure out how to expand your readership and make your blog popular.
You’re here because Brian Clark is a pretty cool guy, and he seems to know what’s up.
He has this shiny blog, a rockin’ team, billions of subscribers, good hair, a nice car and a pretty wife.
Recently, I learned a handful of techniques from Brian Clark that brought me some pretty intriguing results.
234% more site memberships.
62% more unique visitors.
100% more paying clients.
How much did I pay Brian to teach me how to do this? Not a dime. I got everything I needed out of a free report.
Making your readers laugh can be a great way to capture attention, create word of mouth, and develop a terrific relationship with your audience.
A lot of writers may think you can’t teach people how to write humor, but I don’t buy it. In fact, here’s a simple technique you can use to get a few laughs of your own.
It won’t turn you into Mitch Hedberg overnight, but it can go a long way to putting a smile on the face of your readers.
