Don’t Let Your Blog Readers
Touch that Remote

image of a woman with a remote control

You remember the last time you channel surfed? We all do it when there’s nothing good on TV — nothing that holds our attention.

Well, you can’t channel surf with a book. You can skip pages, put the book down, or stare off into space, but that book isn’t changing (unless you have something to write with or a pair of scissors in hand).

That gives the book power. The book controls how you pay attention to it, in a way television can’t.

Because of the links in hypertext, web content is vulnerable, just like television, to channel surfing.

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Internet Marketing for Smart People

image of Albert Einstein

There’s no delicate way to put this. If you’re a regular Copyblogger reader, you’re just . . . well . . . smarter than most people looking to market online.

You’re not interested in lame “get rich quick” schemes. You’re not trying to build a business with no work, no time, and no sense. You’re not chasing after that magical silver bullet that will solve all your problems.

Mainly, you’d just like some solid, smart advice on online business that actually works.

In other words, you don’t have to be an Einstein to “get” this stuff. But you’d have to be an idiot to believe some of the stuff peddled by traditional Internet marketing “gurus” (many of whom have never done what they’re “teaching” before).

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One Big Way to Avoid a Headline Fail

FAIL

The other day, we published a headline that failed.

It happens to everyone, even those of us who consider headline writing to be a primary skill.

In this post, I’ll show you one way to avoid a headline fail when using one of the more powerful headline formats.

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How Cross-Dressing Makes You a
Better Blogger

image of boot and feather boa

If you’re anything like most bloggers, there comes a certain point when you simply run out of inspiration for your blog.

You’ve been writing blog posts about web design, or cooking, or whale-watching off the coast of Norway for way too long.

You’ve exhausted the topic, and yourself.

You just don’t know what to write anymore.

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Don’t Tell Anyone

Next week, we’re launching a free email newsletter called “Internet Marketing for Smart People.”

At BlogWorld in Las Vegas on the 15th of October (that’s Thursday of next week folks, but you can still get 20% off with the code COPYBLGRVIP), Sonia will be conducting a panel with me, Chris Brogan, and Darren Rowse.

It’s also called “Internet Marketing for Smart People.”

Coincidence?

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Do Your Readers Secretly Think
You’re a Liar?

image of Pinocchio

You might not hear it, but your readers might be saying it.

To themselves and to one another, they’re reading what you have to say and shouting “Liar!”

It’s not because you’ve stretched the truth, because you don’t care, or because you got your facts wrong.

It’s because you were lazy.

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