There’s no delicate way to put this. If you’re a regular Copyblogger reader, you’re just . . . well . . . smarter than most people looking to market online.
You’re not interested in lame “get rich quick” schemes. You’re not trying to build a business with no work, no time, and no sense. You’re not chasing after that magical silver bullet that will solve all your problems.
Mainly, you’d just like some solid, smart advice on online business that actually works.
In other words, you don’t have to be an Einstein to “get” this stuff. But you’d have to be an idiot to believe some of the stuff peddled by traditional Internet marketing “gurus” (many of whom have never done what they’re “teaching” before).