Content marketing tools and training.
You might not hear it, but your readers might be saying it.
To themselves and to one another, they’re reading what you have to say and shouting “Liar!”
It’s not because you’ve stretched the truth, because you don’t care, or because you got your facts wrong.
It’s because you were lazy.
I’d like you to stop and think about something for a second.
Try to remember the last time you visited a site that had good, solid content but read like a technical manual. I’m talking factual and helpful, but not terribly compelling.
Why do some people easily get hordes of comments on their blogs and quickly build a massive following, while others struggle?
It’s not because they hit the front page of Digg.
It’s not because they’re super-connected with A-listers.
It’s not even because they’re really smart.
Blogging isn’t as idealistic as it used to be, but there are still plenty of us “Kumbaya” bloggers out there.
If that term isn’t familiar to you, it basically means a community-embracing, tribe-building group of bloggers with a dangerous tendency to overuse the word “conversation.”
You battle an insidious enemy every time you sit down to write, and it usually wins.
It squeezes the impact out of your ideas, leaving a limp and lifeless copy carcass laid to rest in your text editor.
It’s your emotional needs filter, and it’s draining the message out of your message.
What’s an emotional needs filter? It’s a filter you’re running your ideas through when you write.
Whenever you feel like you’re taking a risk, an emotional response is triggered. Your emotional needs feel threatened. The filter is engaged, and your bold copy turns into a big puddle of boringness.
