10 Ways to be a Copywriting Jedi

image of a young Jedi

Do you remember the doubt on Luke Skywalker’s face when he first held the cool metal of an inert light saber? Looking up at Obi-Wan, he believed it when he said, “I can’t go with you to Alderaan.”

Last summer, we felt just like young Skywalker as we waded waist-deep into the bog of online writing. There was much to learn, forces at work looking to sway us to the dark side, and at times, it was hard to believe in ourselves or our path.

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Four Things 50 Cent Can Teach You About Connecting with Your Audience

image of rapper 50 Cent

I spent most of 2007 hanging out with Curtis Jackson, better known as Fifty Cent. Together we wrote a bestselling book about hustling, fearlessness, and power.

I’d like to share a couple of insights that arose from that collaboration.

After the remarkable success of his first two commercial albums, Fifty Cent stood on top of the music world. But his very success was starting to corrode his musical ability.

His sense of connection, so vital on the streets, was fading in this new environment he now inhabited.

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