Have nothing in your house that you do not know to be useful, or believe to be beautiful.
~ William Morris, poet and designer
Imagine the household you would have if you got rid of every item that was neither useful or beautiful.
Gone would be the plastic doodad with no known purpose, the ugly frame your great-aunt gave you, the Special Free Offer™ you never opened, the collection of someday-useful peanut butter jars . . .
Every room would be so much more pleasant to be in, and every tool so much easier to find.
What if you applied the same rule to the content you wrote? Every email, sales letter, blog post, and comment you wrote would have to be useful or beautiful. Or both.