I decided this week that social media has jumped the shark.
It happened when I tweeted from the dentist’s chair to announce I was in the dentist’s chair. I thought, “This is something the world needs to know about.” Strangely, the world was apathetic, and no conversations ensued.
The system failed. My tweet did not bring me closer to people who were also in dentist’s chairs, or people who enjoy dentistry, or people who remember Bill Cosby’s “loose lips” bit about trying to talk with a mouth full of novocaine.
Online marketing’s demise can’t be far behind, which kind of renders this week’s Wrap-up pointless. Why should any of us read or write about copy or business when the New World Paradigm doesn’t work for oral hygiene?