Johnny’s Copyblogger Wrap-Up:
Week of May 24, 2010

Let's Do it for Johnny!

I decided this week that social media has jumped the shark.

It happened when I tweeted from the dentist’s chair to announce I was in the dentist’s chair. I thought, “This is something the world needs to know about.” Strangely, the world was apathetic, and no conversations ensued.

The system failed. My tweet did not bring me closer to people who were also in dentist’s chairs, or people who enjoy dentistry, or people who remember Bill Cosby’s “loose lips” bit about trying to talk with a mouth full of novocaine.

Online marketing’s demise can’t be far behind, which kind of renders this week’s Wrap-up pointless. Why should any of us read or write about copy or business when the New World Paradigm doesn’t work for oral hygiene?

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7 Quick-Start Techniques for
Fighting the Fear to Write

image of woman hiding behind fingers

Congratulations, you have a hot writing assignment!

Maybe it’s a proposal that could make your company’s fortune.

Maybe it’s your first professional writing gig.

It could even be a guest post for Copyblogger.

The stakes are high . . . and you know it.

In fact, it’s all you can think about . . . the F.E.A.R. trying to sabotage your aspirations for success. Your fingers are shaking too hard to type anything, and your stomach has sunk down to the bottom of an ocean so deep that all the fish have weird lights on their heads.

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Is F.E.A.R. Holding You Back?

image of F.E.A.R.

I’ve written in the past about the nasty effects of fear – how it can lead to procrastination, creative blocks, and unremarkable content. It’s our sense of fear that derails success more often than actual failed attempts at success.

Looking deeper into the topic, however, I’ve discovered that often it’s not actual fear we’re dealing with. It’s something much more ridiculous.

It’s not fear that holds you back.

It’s F.E.A.R.

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Who is the Internet Marketing for Smart People Course for?

image of Albert Einstein

It’s only for people who want:

  • A systematic, simple way to get a good grasp of the power of effective online marketing.
  • Easy-to-navigate tutorials on the “Copyblogger method” of creating a profitable online business or marketing your offline business online.
  • An organized reference guide to the “best of the best” that’s appeared on Copyblogger over the years.

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Landing Page Makeover Clinic #26:

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

Karen Omerod wants babies to be more comfy and parents less hassled dressing them. She’s designed an adorable line of yoga-styled, easy on/easy off, tops and bottoms. What’s not so cute is that Karen’s sales are poor.

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How to Monetize Your Site Without
Causing an Audience Revolt

image of riot police

If you haven’t experienced it, you’ve seen it.

Whether you’re a blogger or a marketer — or both — you’ve seen an audience rise up in revolt the moment someone tries to make a buck.

You’ve sold out! You didn’t disclose!

Whatever the contention, one thing is clear. Something backfired and backfired hard.

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