In the UK, we have a derogatory term for newspapers: chip wrappers. No matter how good, today’s front page wraps tomorrow’s fish and chips.
Bloggers can relate. You slave for hours to write a stellar article that bursts into the limelight for only a few days, or even hours, before it’s forgotten. Readers who find you this week won’t know what you wrote last week, much less last year.
It’s tough to feel like even your best work is destined to become nothing but a chip wrapper.