Archives for July 2010
“What am I doing wrong?” I whispered to the computer screen.
A part of me wanted nothing more than to go to bed and forget about blogging forever.
And yet, there I was, hunched over the computer, as I dug through my traffic stats for the millionth time. Somewhere inside was the answer to why I wasn’t getting more traffic, and I was going to find it.
This is another addition to our ongoing series of tutorials and case studies on landing pages that work.
Daniel Heuman’s software helps writers, editors, translators, and proofreaders prepare error-free documents with greater ease and speed. He tried and abandoned PPC (pay-per-click) advertising, as he discovered the folks who clicked through weren’t his best prospects. (That’s a technique that almost certainly deserves some more thought and attention another time.)
Everyone loves Pixar.
Okay, maybe not everyone. Let’s just say everyone except that 10% of the human race who enjoy hating on awesome like I enjoy sipping coffee.
Fifteen years ago, Pixar smashed the creative and technical limits of the animated feature film.
It would be easy saying they came from nowhere, if it wasn’t for the decade they spent scraping by, sharpening their craft, rewriting broken rules while keeping what was best about the classics in their genre.
People don’t just like Pixar films. They love Pixar films.
How does Pixar do it, again and again and again?
Did you ever wonder why some blogs attract tons of readers and others don’t?
Of course you’ve wondered. We all have. Because if you’re reading this blog, you almost certainly have a blog of your own. You think it’s great, and you want lots of other people to think it’s great too.
So what’s the answer? Why do some blogs become more popular than others?
When I was fifteen, I wrote a novel. I thought it was pretty good, and daydreamt about literary stardom.
Fast forward ten years. I recently found my old notebooks and read that novel over again. And … let’s just say it wasn’t as good as I remembered, and leave it at that.
It’s amazing what a difference perspective makes.