Some people think search engine optimization is a dark and mysterious art. But for online writers and content producers, it’s really as simple as 1, 2, 3:
- First, you need the right keywords, so you understand the language your readers, customers, or clients are using when they search.
- Second, you need compelling content that people love and search engines know is relevant to those searchers.
- Third, you need incoming links so search engines treat your site as a trusted and relevant source.