Copyblogger Weekly Wrap:
Week of October 25, 2010

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Two weeks ago in Vegas, I earned a new distinction. While on the stage during a Blogworld Expo keynote, Sonia Simone declared me an expert in something. Something cool. Something I can’t repeat here because this is a PG-13 blog — but if you’re feeling saucy, this video contains the original R-rated phrasing (somewhere in point #4, which starts at 50:33).

I’m going to get shirts made so that everyone will know what I stand for. I’m going to wear my new distinction proudly. Who’s with me?

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How to Run a Fearless Small Business

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Halloween means exactly three things to me: pumpkin carving, costumes, and everyone I know trying to frighten the crap out of me with scary movies.

Doesn’t matter how many times I explain I hate scary movies. Everyone insists that scary movies are part of the Halloween experience and that what I really need on All Hallow’s Eve is to watch a bed swallow up Johnny Depp and his crop-top football jersey.

I don’t know about you, but I have enough fear in my life without Freddy Krueger. I call it “running a business.”

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How to Put Yourself into an
Effortless Writing Zone

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Writing can be a struggle. But for most writers, the writing isn’t the hard part.

Come on, think about it.

You don’t struggle (too much) over how to spell words or use proper grammar. You know how to put a reasonable piece of content together.

It might need to sit overnight for that final polish, but you aren’t a beginner learning the basics anymore.

The killer is starting.

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Does Your Site Hold Up to the
Window Shopping Test?

image of red rain boots

Window shopping can be a disillusioning experience. A beautiful display can pull you in, only to lead to a shop with a bad selection and lousy customer service. Which makes it less fun to pop back onto the street to continue the search.

Online businesses have window displays too — or at least a good counterpart. If you’re doing business online, you may be surprised to know that your window display could be making promises that your store doesn’t deliver on.

Follow along with me and my daughter as we shop for new rain boots, and you’ll discover what works and what doesn’t when you’re creating an online “window display” to entice your customers to buy.

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Tim Gunn’s Top 5 Tips for
More Stylish Content

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A little over a year ago, Brian Clark gave us a What Not to Wear guide to blogging.

Brian laid the groundwork for the inherent value in talking about what’s not working. And if you haven’t read the post, clickity-click and get on that — and here’s why:

We don’t change a damn thing when we’re right.

Being “right” makes us do exactly the same thing, time and time again until it become rote. Habit.

But being wrong … ah — dawning recognition.

When we’re wrong, we can change things.

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