The Best of Copyblogger 2010

Best of Copyblogger 2010

Every year on the 24th of December, we tell you we’re taking the rest of the year off. And every year, we instead slip in a “Best of Copyblogger” post before New Year’s just in case you missed something from the past year.

Sneaky, huh?

So here are the best Copyblogger articles from 2010, based on your enthusiasm via comments, links, retweets, and indecent propositions made to our writers for creating exceptional content (I hear it happens … how’s that for a guest blogging incentive?).

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Top 10 Blogs for Writers 2010

The Top 10 Blogs for Writers contest is always fun to watch, and a great way to add some new favorites to your own list of must-read blogs.

This year the contest has shaken things up a little, moving from Michael Stelzner’s Writing White Papers site to Leo Babauta and Mary Jaksch’s Write to Done. Copyblogger was not eligible this year because our own Brian Clark was one of the judges along with Leo, Mary, Michael and Deb Ng.

The winners are a talented and creative bunch, with lots of strong fiction blogs appearing on the list. Congratulations to all the finalists and winners!

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Actually, Blogging *is* Dead


How many times have your heard them say that?

They said it in 2007.

They said it in 2008, 2009, and 2010.

Maybe they’re right.

When you’re promoting a business, or a cause, or an idea with online content …

It’s content marketing.

Blogging? That’s just a hobby, right?

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How to Stop Marketing
(And What to Do Instead)

sign saying No Salesmen Or Agents

Back when I took copywriting clients, I had one request that seemed to come up over and over again.

“I don’t want to do any marketing or selling,” the client would say. “I just really hate all that stuff. It makes me feel sleazy and gross and I don’t want my name associated with it and I don’t want to have anything to do with it.

“But, um, I don’t want the business to die.

“Is it hopeless? Is there anything you can do for me?”

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The Enemy Waging War Against Your Ideas

The Digital Sea |

Creative new ideas always have formidable enemies.

Book burning, for example, is a primitive and terrible art. It’s been going on since before Gutenberg set that first type into his revolutionary machine.

In Ray Bradbury’s incomparable Fahrenheit 451, we see a cautionary tale of censorship, power unchecked, and the capricious human heart. He imagined a horrific world where the great works of literature, theology, and philosophy had all but disappeared thanks to books being banned and burned en masse.

Outside of that totalitarian scenario, having obvious enemies can often work out well for ideas.

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How Your Prospect’s Brain Becomes Your Secret Persuasion Partner

x-ray of human brain

What if you could have a secret ally working behind the scenes, steadily working to convince your ideal customer or client that you are absolutely the right person for her to choose?

Well, you can. One of the most potent marketing forces you can use in capturing, holding, and influencing the attention of your prospect’s brain is the power of consistency.

You can easily trip yourself up without meaning to. Many bloggers get bored with their message and think their prospective clients are, too. This can lead to the thought that you have to constantly reinvent yourself to liven things up. You think you should start to write new things, put out new opinions, shake things up a little.

Nothing could be further from the truth.

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