Copyblogger Weekly Wrap: Week of DEcember 13, 2010

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Sales and marketing is all about reframing, so after getting nailed with snow last week, I decided to make the most of the next round: the huge “snowpocalypse” due to arrive early this week. I would bend it to my will. I would use it for nefarious business purposes.

So I thought: What if I did one of my promotions where I set up WordPress blogs for free while buried in my living snow tomb? That sounded compelling. I talk a lot about story, and this was a fun one: “Man trapped under seven feet of snow keeps warm by doing marketing stunt, eats own foot to survive.” Man, it sold itself.

So I filled the wood bins to overflowing. Made sure both the tractor and generator worked, and filled both with gas. Bought extra gas. Bought supplies. Rented Jingle All the Way.

We got like 2 inches of snow. Next up: my “Overreaction is Underrated” sale.

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Donald Trump’s Top Three Tips for
Dominating Your Niche

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We know his name. We know his brand.

We even know his hair.

But do we know how he does it?

If Donald Trump has created a building in your city, you know it. You not only know he has one, but you know exactly where it is.

Maybe you even know how much it cost. You might even know about buildings he’s developed in other cities.

Are there any other real estate developers you can say that about? Why do we know so much about The Donald?

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Three Keys to Creating an Online Experience Worth Paying For

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Membership has its privileges.

When American Express unleashed this tag line on the world, they weren’t blowing smoke.

How do you sell a credit card with high annual fees when other cards are competing based on “free”? An expensive credit card that you have to pay off in full every month?

How did AmEx succeed in winning over hundreds of thousands of people to a product with such significant drawbacks?

The answer is in the privileges of membership.

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Get a Copyblogger T-Shirt, Help a Child
Learn to Read

You weighed in on our proposed Copyblogger t-shirt slogans.

You picked the ones you liked best. And you demanded we offer both men’s and women’s cuts. ;)

Now, you can do a good deed as well. We’re donating 100% of the profit from your purchase of a Copyblogger t-shirt to the outstanding child literacy organization Reading is Fundamental.

Click here to get the details and to get your shirt.

Tim Ferriss on How to Reinvent Yourself with Blog Marketing

You know Tim Ferriss as the best-selling author of The 4-Hour Work Week, the man behind the popular Experiments in Lifestyle Design blog, and now as the author of his new book, The 4-Hour Body. But it obviously wasn’t always the case.

What does Tim credit for his rapid emergence into the public eye? His blog and his blogger outreach strategy, which took him from unknown to successful author, angel investor, and social media celebrity is a few short years.

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How to Make People Give a Damn About Your Business

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There’s been a lot of talk about “story” here at Copyblogger lately. Actually, they’ve been talking about story for about four years, but you might not have realized it.

As a content marketer, or even just a blogger who’s trying to figure out the basics, you’re writing a story.

Every day. With every word you put in front of your readers.

So far, Robert Bruce has given us a lesson in dramatic tension; Sonia, protagonists; and Brian, crafting remarkable marketing stories.

But there’s something that wasn’t touched on. Something, to me, that’s the most important aspect of any marketing story.

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